BDNS PROJECT : Snacks

This snack packaging project was created for YouTube creator BDNS, who infuses his content with the mood of American vintage culture. To reflect this unique creative direction, I aimed to design packaging that not only carried the essence of the products but also embodied the personality and sensibility of the creator himself. The visual approach extended from the package design to product filming, maintaining a consistent vintage-inspired aesthetic across all touchpoints.

BDNS is a gag crew, so their products needed to carry a sense of wit and humor. Unlike typical items on the market, each product was designed with its own unique personality and infused with elements that reflect the enthusiasm of their fans. My role was to translate these qualities into a clear visual language, ensuring the packaging and visuals captured both the humor of the crew and the passion of their community.

Because of this work, every product release quickly sold out and became a topic in the media. This success led to a collaboration with Ottogi, for which I was responsible for designing all of the packaging.