LIKE A BIRD OUT OF AN EGG : BLACK MONSTER

Men's total grooming brand Black Monster has launched a major renewal. Recently, Black Monster released
a brand film with brand philosophy and messages, carrying out bold renewals from product ingredients to capacity, package, composition, and brand image.

Now, Black Monster declares that he will go beyond the standard and norms of beauty and beauty that the world demands of men and seek true beauty. Nothing is more beautiful than the freedom of a man who has awakened the world through struggle and resistance, like a bird that has broken an egg.

The Rebranded Black Monster needs a new brand story that deviates from the previous brand's message.

Containing the story of the spirit of the times and the values pursued by the brand, I'd like to borrow the persona we're pursuing and talk about Black Monster who takes care of the appearance of men in my own way What kind of men use Black Monster products and what lifestyle they advocate. We approach it from our own perspective and create brand visuals.

The brand film, which contains the message in Black Monster's renewal, consists of a total of five chapters.
Each clip is composed by age, expresses the beauty of natural and pure youth through dangerous and unstable
adolescence, and the untrimmed gemstone leaves beautiful wounds through struggle and conflict in a trapped world of restraint and oppression.

Like "Demian," a novel about Sinclair, who was trapped in a dichotomous worldview, increasingly criticized and mature thinking and seeking true self, Blackmonster offers a journey to realize his own beauty, recognize his own aesthetic values and discover himself. Blackmonster says that the ease and confidence that he finally gains after a struggle to break the egg is the true beauty, charm and value of men.