LIKE A BIRD OUT OF AN EGG : BLACK MONSTER

Men's total grooming brand Black Monster has launched a major renewal. Recently, Black Monster released
a brand film with brand philosophy and messages, carrying out bold renewals from product ingredients to capacity, package, composition, and brand image.

It has planned a conceptual image that will effectively show the brand's main products.
Custom All in One produced images that symbolize day and night. It is based on the direction of the rebranded visual, but focused on visualizing the product by emphasizing the characteristics of the product.

We focused more on deviating from the image of men seen in other brands. In other brands, the way men are image-making shows the beauty of men, such as feminine men or K-pop idol stars, that ordinary people cannot easily follow. But Blackmonster wanted to try to visualize the story of inner beauty that now affirms you.

So I affect the visual communication “Why” went like this, consumers want to know about how to concentrate on giving the visual impact.This is why the slogan of the brand to design and plan the visual brand based on the key message designed and constructed.