HANSTYLE : Rebranding

HANSTYLE aspires to guide you in discovering your unique taste and identity, drawing on inspirations that reflect the present. From a diverse range of brands, we curate those that highlight your individuality and allow it to shine brighter.

Defining core values is fundamental to creating a distinctive brand identity. As we position ourselves in the market, our mission is to ensure consistency across product planning, marketing, content, and design.

HANSTYLE’s Lens

We are a lifestyle platform that brings pleasure to users by curating brand products through our own unique lens. Within one style, we embrace both mainstream and niche brands. Defining personal style is a journey of trying, exploring, and discovering individuality through various brands. We exist for independent consumers seeking their own taste.

Experience, Discover

As a lifestyle culture platform, we curate brands through our perspective to deliver enjoyment and meaning. Our selection spans both mainstream and niche brands, brought together into one style. We believe personal style is discovered through exploration—trying new things and uncovering individuality within them. We exist for independent consumers on their journey to define personal taste.