HANSTYLE : Rebranding

HANSTYLE wants to be a guide to the journey to find your taste (identity) based on inspiration that fits the times.
In a variety of brands that are not biased, we want to keep an eye on your own speciality and curate the right brand to further shine your own speciality.

Core values are a necessary factor in establishing a distinctly discriminatory brand identity. It's our common mission to establish ourselves as a brand in the market. And you can show consistent brand identity through product planning/marketing/content/design used for brand operation.

HANSTYLE’s Lens

It is a life culture platform that provides pleasure to users by curating products of brands selected from our own perspective (lens). There are various brands in one style that cover mainstream and non-mainstream. Defining my style is expressed in the process of trying and exploring new things through various brands and discovering my own uniqueness within them. We exist for independent consumers who are on a journey to find personal tastes.

Experience, Discover

It is a life culture platform that provides pleasure to users by curating products of brands selected from our own perspective (lens). There are various brands in one style that cover mainstream and non-mainstream. Defining my style is expressed in the process of trying and exploring new things through various brands and discovering my own uniqueness within them. We exist for independent consumers who are on a journey to find personal tastes.