HUH, JI-WOONG PROJECT : Cleaning Kit

This project was a collaboration with the lifestyle brand 0100 (Gongbaek) and writer Heo Ji-woong. The products were inspired by his personal tastes, drawn from his everyday life. As they were released as a special edition, unique logos were required, which I designed as part of the project.

The photo shoot was conceptually directed by writer Heo Ji-woong, who staged the scene of cleaning in his studio. For this project, I took full responsibility for the creative direction—from product design direction and package design to the planning of the photo shoot. I personally oversaw and executed each stage, ensuring consistency across the entire process from concept to release.