LABEL STORE : BRANDING

This was a branding project for a platform label store designed to act as a bridge between influencers and brands. Trust was identified as the fundamental value enabling influencers, brands, and consumers to engage in meaningful exchange. Through this project, I aimed to highlight that label stores embody this trust, while also presenting a vision for the future—where label stores evolve into symbolic platforms within the market.

I considered how to translate that symbolism into a logo. It needed to be simple and straightforward, yet carry an edgy, distinctive design. The logo had to be easy to recognize and memorable enough to become symbolic. To achieve this, I drew inspiration from a medium that has been trusted and widely used for a long time—something familiar to everyone.

I asked myself what best communicates and connects people. Stamps, which have long been used to deliver letters and connect those separated from one another, became the symbol. Beyond communication, stamps also carry the weight of time—an accumulated symbolism of trust built over generations. In this sense, Label Store wanted to express that influencers, like stamps, serve as reliable messengers bridging consumers and brands.