Ohora is in the midst of a visual transformation. To move the brand beyond its outdated image, I drive the creative process—planning photoshoots, refining design elements, and elevating key visuals for every new product release.

To engage Millennials and Gen Z, it was essential to redefine Ohora’s brand image. The former identity no longer resonated with this audience, so we developed new content to reflect a fresher, more youthful sensibility.

Acting as a creative director, I define and express Ohora’s brand vision across marketing content, photography, and web design—crafting visual narratives that resonate with audiences.

For the nail brand Ohora, I create key visuals that align with a carefully defined brand persona and a clear vision of its ideal image.

As part of brand marketing, I develop visual content that shapes the consumer experience. In Ohora’s 5th anniversary campaign, I highlighted the future design direction the brand aspires to.