The Ohora brand is currently undergoing a transformation. It is in need of a visual makeover to transition from its existing image to a new one. To refresh the outdated brand image, I am personally working on all areas of design, starting with planning the shoots. I'm also improving the key visuals created for each new product launch.

In order to bring in a new consumer, the 2030 generation, it was necessary to establish a new brand image called Ohora. Since the existing aging brand image did not seem attractive to the new generation, it aimed to produce contents to show a younger sensibility.

Based on marketing content, photo shooting, and web page design, we are working on what brand vision Ohora wants to show as a creative director, with visual content exposed to people.

I am working on the key visuals for the nail brand Ohora while contemplating who the brand persona is and what its ideal image should look like.

I am creating visual content for brand marketing while considering the kind of brand experience we want to offer consumers. Through the promotional content celebrating the 5th anniversary of the nail brand Ohora, I aimed to reflect on and present the future design experiences the brand will provide.