I managed the Supermalcha launch project on the website at Blank Corporation. Three products were released, and each was highlighted through conceptual photography that captured its individual characteristics. This approach ensured that consumers could easily recognize the differences between the products and understand their unique qualities when viewed in detail.

In the visual planning, I combined the brand’s main color with the key colors of each product—Super Matcha, Chai Matcha, and Coco Matcha—to clearly differentiate their identities. To align with the brand’s slogan and reinforce its association with health, I incorporated green tea as a prop in the photography. This not only highlighted the natural and healthy qualities of the products but also added storytelling elements that visually connect the brand message with the consumer experience.