It is a project that designed the direction of the visual of the brand and why it should go in that direction.
I planned the season theme and message under the brand name. I wanted to say that the philosophy of this brand that I designed is "seeking subjectivity," such as pioneers who are active life-oriented who decide on the standards I set.

To you brave enough not to hesitate to experience the new world!
Like Major Tom on David Bowie's Space Oddity soundtrack. We explore the unknown space and invite you to a new world of experience as if you were taking the first step on the moon. The theme of the first season of this year's brand spirit is Space Oddity.

Young man, don't be afraid
to take a step toward a new world.