drink beer save water — official PF ver3

DRINK BEER SAVE WATER

Drink Beer Save Water, an independent fashion brand, reinterprets everyday materials in an experimental way and releases collections with a fresh perspective. For the 17SS and 17FW season themes, I developed and designed conceptual graphics, lookbooks, and overall graphic direction.

The 17FW season theme was “TAPE”, with graphics inspired by the material’s inherent properties—hanging, sticking, and tearing. This project, completed in November 2016, remains especially memorable to me as it was created not digitally but through hands-on experimentation, using tape directly as the design medium.

The 17SS season theme is ‘Play Tennis’.

To convey the humor of Drink Beer Save Water, I designed typography inspired by the exclamation of a tennis ball, full-page graphics that expanded on this motif, and street-inspired graphics that added a raw, sentimental edge. Together, these elements visualized the brand’s playful identity.

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Drink Beer Save Water, an independent fashion brand, reinterprets everyday materials in an experimental way and releases collections with a fresh perspective. For the 17SS and 17FW season themes, I developed and designed conceptual graphics, lookbooks, and overall graphic direction.

The 17SS season theme is ‘Play Tennis’.

To convey the humor of Drink Beer Save Water, I designed typography inspired by the exclamation of a tennis ball, full-page graphics that expanded on this motif, and street-inspired graphics that added a raw, sentimental edge. Together, these elements visualized the brand’s playful identity.