DRINK BEER SAVE WATER
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Dirnk beer save water, an independent fashion brand, is a fashion brand that develops everyday ordinary materials in an experimental direction and releases the collection with a new perspective. Under the season theme of 17SS and 17FW, conceptual graphics, lookbooks and graphic directions were developed and designed.



The season theme of 17FW is ‘TAPE’. The properties of the tape were applied to the graphics. The properties of tape that hang and stick and tear. For your information, this work was done in November 2016. It is a very memorable design because it is a case where I worked outside the computer, not in front of the computer, using tape directly.








The 17SS season theme is ‘Play Tennis’.














The typography of the tennis ball's exclamation, the full-page graphics using it, and the street-sentimental graphics, all of which wanted to express the humor of Drink Beer Save Water.


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