FRIEDRICH NIETZSCHE : The Luxury of Satisfaction
Satisfaction was itself a luxury. Yet to possess it required so little: a modest garden, a few figs, some cheese, and the company of three or four friends. In such simplicity, he discovered a life already steeped in abundance.









The moment of satisfaction



Hitchicock and Scully
At Hitchicock & Scully, we contemplate the essence of life and infuse this philosophy into our brand story. We design lifestyle products—ordinary objects reimagined through our lens—with a focus on delivering daily satisfaction.






We believe that small moments of daily satisfaction make life truly rich. That is why we focus on the moments when people savor rest and simple joys in their own routines. Our brand philosophy is built on celebrating those who immerse themselves in the satisfaction of everyday life.



Labor and Rest marks our first theme. We capture the liberating beauty of a pause—whether after hard work or in between—and reinterpret it through Hitchicock & Scully’s design perspective. Our Lookbook brings these fleeting moments of labor, rest, and satisfaction into visual form.


