FRIEDRICH NIETZSCHE : The Luxury of Satisfaction
It was a luxury named satisfaction. But there wasn’t much needed to enjoy the luxury. A small garden, a few figs planted there, some cheese and three or four friends were enough. That alone allowed him to live in luxury enough.
The moment of satisfaction
Hitchicock and Scully
Hitchicock & Scully deeply think about the attitude toward life, and it is melted everything with the brand story. We are a brand that develops lifestyle products, common everyday items but they are reinterpreted from the perspective of Hitchicock & Scully with the slogan of pursuing daily satisfaction.
We think the small satisfaction of an individual's daily life makes rich. Therefore, we observe the moment you relish the rest and life's satisfaction based on your own daily routine. We want to express brand philosophy based on the story of people who can immerse in the moment of their satisfaction.
The first opening theme is labor and rest. We are well aware of it what a satisfying liberation a break after hard work or in between. You can check it out in the Lookbook the reinterpreted design from Hitchicock & Scully 's perspective which catches from the short moment of labor, rest, and satisfaction.
