RolaRola : Visual Graphic

This project involved creating visual graphics for rolarola, a fashion brand that embraces a cheerful and playful spirit for girls. From the brand’s first season through the 19FW collection, I worked on visual development that aligned with each seasonal theme. As a brand that selects a unique theme every season and adapts its clothing lines and website accordingly, rolarola delivers fresh and engaging concepts to consumers, and my role was to translate those ideas into compelling visual graphics.

Three days before the season launch, we introduced a countdown feed on Instagram, using visual posts that hinted at the upcoming theme. To match the brand’s cheerful and lively mood, I planned and produced the Instagram content while also designing the graphics applied to the clothing. This ensured that both digital communication and product design consistently reflected the brand’s vibrant identity.