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RolaRola : Visual Graphic

It is a project that conducted visual graphics from the first season of rolarola, a fashion brand that pursues girls' cheerful departure, to 19fw. It is a fashion brand that selects themes every season and changes appropriate clothing lines and websites to provide interesting concepts to consumers.



Three days before the opening of the season, the company uploaded a countdown feed on Instagram to conduct a visual design that provided clues to predict the theme of the opening season in advance.







Seasonal characters and typography were produced by themselves so that there were no copyright issues. Using the main colors of the brand, pink and blue, the brand visual was created to maintain a consistent visual tone.



www.rolarola.com

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Design Conceptualizing Identity