https://nolworkstudio.com official PF ver3 Sun, 11 Jan 2026 10:16:52 +0000 https://nolworkstudio.com en https://nolworkstudio.com/Rawlayer Sun, 11 Jan 2026 10:16:52 +0000 official PF ver3 https://nolworkstudio.com/Rawlayer RAWLAYER The Rawlayer project was developed under the condition of launching the brand within a limited budget, making it essential to design a cost-efficient structure across the entire design and content production process. In this context, the use of AI was not a simple experiment driven by trend, but a practical and strategic decision to improve production efficiency while maintaining a high level of visual quality. Through this approach, the project aimed to maximize the brand’s expressive potential despite limited resources. <img width="1103" height="736" width_o="1103" height_o="736" data-src="https://freight.cargo.site/t/original/i/5ebc59aea44b6452927939f19131bc4157f5faa5809bf05812369cf6b0a1f830/2.jpg" data-mid="243081987" border="0" src="https://freight.cargo.site/w/1000/i/5ebc59aea44b6452927939f19131bc4157f5faa5809bf05812369cf6b0a1f830/2.jpg" /> <img width="1103" height="736" width_o="1103" height_o="736" data-src="https://freight.cargo.site/t/original/i/b435c60fa7fa9d1a4fc9eada0e5a994560533213a225a3ef6ce3f8de0c553285/11360eabce54250542cd97085c193dc0.jpg" data-mid="243081988" border="0" src="https://freight.cargo.site/w/1000/i/b435c60fa7fa9d1a4fc9eada0e5a994560533213a225a3ef6ce3f8de0c553285/11360eabce54250542cd97085c193dc0.jpg" /> Rawlayer is a skincare brand launched with women in their 30s and 40s as its core target audience.Centered around products that deliver a subtle, natural glow to the skin this project explored how the brand could establish a distinct visual perspective and build a differentiated image within the highly competitive beauty market. <img width="1577" height="2303" width_o="1577" height_o="2303" data-src="https://freight.cargo.site/t/original/i/ad21685c4da4594321be16b6e1fec7c8a19caaff13fb2fcbb3ab5a7dda44fff2/-3-.jpg" data-mid="243120209" border="0" src="https://freight.cargo.site/w/1000/i/ad21685c4da4594321be16b6e1fec7c8a19caaff13fb2fcbb3ab5a7dda44fff2/-3-.jpg" /> <img width="1577" height="2303" width_o="1577" height_o="2303" data-src="https://freight.cargo.site/t/original/i/be5cb002751a0ea9a501462d78434086f815eb144acda51ab6a8bd8365f49943/-2.jpg" data-mid="243120208" border="0" src="https://freight.cargo.site/w/1000/i/be5cb002751a0ea9a501462d78434086f815eb144acda51ab6a8bd8365f49943/-2.jpg" /> <img width="1577" height="2303" width_o="1577" height_o="2303" data-src="https://freight.cargo.site/t/original/i/4442ea680c7763bcf56fc49ba91f50363c47ad7c37b9f2a15765d99023818fd5/-3.jpg" data-mid="243120210" border="0" src="https://freight.cargo.site/w/1000/i/4442ea680c7763bcf56fc49ba91f50363c47ad7c37b9f2a15765d99023818fd5/-3.jpg" /> Rather than pursuing a youthful or trend-driven visual aesthetic, Rawlayer aimed to establish a visual language grounded in a classic mood, while still expressing the brand’s own sharp and distinctive sensibility. Instead of relying on immediately eye-catching imagery, the visual direction was designed to gradually draw attention—revealing the brand’s identity more clearly the longer one looks and ultimately creating a differentiated impression unique to Rawlayer. <img width="1577" height="2303" width_o="1577" height_o="2303" data-src="https://freight.cargo.site/t/original/i/6df147eae1e0a9d57349a218907bb9c2196a6351ff0c517c9ee93c7b319615dc/-1--2.jpg" data-mid="249295712" border="0" src="https://freight.cargo.site/w/1000/i/6df147eae1e0a9d57349a218907bb9c2196a6351ff0c517c9ee93c7b319615dc/-1--2.jpg" /> <img width="1577" height="2303" width_o="1577" height_o="2303" data-src="https://freight.cargo.site/t/original/i/fcaac22e17fc72cbabf7ee24905da7da1dec2d9cdefb946b04cef2d7bf9ae0ad/-1--3.jpg" data-mid="249295713" border="0" src="https://freight.cargo.site/w/1000/i/fcaac22e17fc72cbabf7ee24905da7da1dec2d9cdefb946b04cef2d7bf9ae0ad/-1--3.jpg" /> <img width="1577" height="2303" width_o="1577" height_o="2303" data-src="https://freight.cargo.site/t/original/i/36098975e540411158d7e4ff94156cc48b110940d859235d7725604654ce136f/-1-.jpg" data-mid="249295714" border="0" src="https://freight.cargo.site/w/1000/i/36098975e540411158d7e4ff94156cc48b110940d859235d7725604654ce136f/-1-.jpg" /> By incorporating the slogan as a key visual component, the graphic direction was developed to feel understated yet confident—simple in form, with a subtle boldness that reinforces the brand’s presence.<img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/301015ecfef9d58cfad2e02a15af4c85885e034e38b1d27b5a6f81d762174c47/mood-img.jpg" data-mid="243082997" border="0" src="https://freight.cargo.site/w/1000/i/301015ecfef9d58cfad2e02a15af4c85885e034e38b1d27b5a6f81d762174c47/mood-img.jpg" /> In order to articulate Rawlayer’s brand identity, it was essential to establish a clear and recognizable visual language.The concept of “Pearl Glow” was defined as a core visual keyword and applied across skin expression and key visual graphics, allowing the brand to build a consistent and distinctive visual story. <img width="2300" height="1500" width_o="2300" height_o="1500" data-src="https://freight.cargo.site/t/original/i/864a6f4285d72acac8b588424f21d213ed98e36734c5c81a29507e5903538c8d/-2025-08-31--4.19.16.png" data-mid="243120389" border="0" src="https://freight.cargo.site/w/1000/i/864a6f4285d72acac8b588424f21d213ed98e36734c5c81a29507e5903538c8d/-2025-08-31--4.19.16.png" /> <img width="2300" height="1500" width_o="2300" height_o="1500" data-src="https://freight.cargo.site/t/original/i/aa6f17f4cbce472891150ae0afd4caa78da4291ccf48dceea962510e6b23d2a5/-2025-08-31--4.19.25.png" data-mid="243120388" border="0" src="https://freight.cargo.site/w/1000/i/aa6f17f4cbce472891150ae0afd4caa78da4291ccf48dceea962510e6b23d2a5/-2025-08-31--4.19.25.png" /> <img width="2300" height="1500" width_o="2300" height_o="1500" data-src="https://freight.cargo.site/t/original/i/baf92560ff45c84ef9c75459d890e7b7505b99e42a91d3510866b0df29f6d40c/-2025-08-31--4.19.33.png" data-mid="243120386" border="0" src="https://freight.cargo.site/w/1000/i/baf92560ff45c84ef9c75459d890e7b7505b99e42a91d3510866b0df29f6d40c/-2025-08-31--4.19.33.png" /> “Pearl Glow” <img width="1500" height="971" width_o="1500" height_o="971" data-src="https://freight.cargo.site/t/original/i/740ab28f655aae4f0349a98df87972161cf5ecc9c3ed29f711ae43dcf1d9c713/Mockup.gif" data-mid="243119404" border="0" src="https://freight.cargo.site/w/1000/i/740ab28f655aae4f0349a98df87972161cf5ecc9c3ed29f711ae43dcf1d9c713/Mockup.gif" /> I led and developed all design components of this project, from the typography used in the product namingto AI-generated key visuals and their application across the packaging design. Instead of emphasizing visually elaborate graphics or dense layouts the design direction prioritized simplicity and spatial balance, using generous white space to create a classic, restrained, and enduring brand impression. <img width="2399" height="3000" width_o="2399" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f920c3cf9f0227daf2f2f6ad621a168b7aa6a01ac576ab20552288783aec7f6d/250926-RL035.jpg" data-mid="243120414" border="0" src="https://freight.cargo.site/w/1000/i/f920c3cf9f0227daf2f2f6ad621a168b7aa6a01ac576ab20552288783aec7f6d/250926-RL035.jpg" /> <img width="2399" height="3000" width_o="2399" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e2044703ff17f45d779d88d01dc8cfbd8516646c9b05eba275d36b8151ba869e/250926-RL039.jpg" data-mid="243120415" border="0" src="https://freight.cargo.site/w/1000/i/e2044703ff17f45d779d88d01dc8cfbd8516646c9b05eba275d36b8151ba869e/250926-RL039.jpg" /> The Rawlayer project began under realistic conditions—launching a brand within limited budgets and resources, rather than in an ideal environment. As a result, it became crucial to make careful decisions throughout the design and content production process, determining what to add, what to remove, and which brand principles had to be preserved without compromise. <img width="2474" height="4197" width_o="2474" height_o="4197" data-src="https://freight.cargo.site/t/original/i/844965872377834420b724f7852be30fa8220839e6b9b47e03dc8f2844276989/.jpg" data-mid="243120561" border="0" src="https://freight.cargo.site/w/1000/i/844965872377834420b724f7852be30fa8220839e6b9b47e03dc8f2844276989/.jpg" /> <img width="2474" height="4197" width_o="2474" height_o="4197" data-src="https://freight.cargo.site/t/original/i/fffecc3ad2b4113faa9fa0ed8e971b8bf9341e0abc1464b6f14b27897bb73778/kv.jpg" data-mid="243079934" border="0" src="https://freight.cargo.site/w/1000/i/fffecc3ad2b4113faa9fa0ed8e971b8bf9341e0abc1464b6f14b27897bb73778/kv.jpg" /> In this context, AI was not used as a simple cost-cutting alternative, but as a practical and rational production tool that allowed the brand to maintain a high level of visual quality despite these constraints.While AI was actively leveraged in areas where repetition and structural logic were effective, the brand’s tone, sensibility, and final aesthetic decisions were intentionally retained as the responsibility of the designer. As a result, Rawlayer was able to establish a cohesive visual language that avoids short-term, attention-driven imagery in favor of a classic foundation paired with a sharp and distinctive brand sensibility. Centered around the visual keyword “Pearl Glow,” the project delivered a connected image system spanning from key visuals to packaging,achieving a clear and recognizable brand identity even within limited conditions. <img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/9a88646b32569507de2fca61cc16e8f34f4f4e383b20b9c3f083b06839d16667/water_glow_skin_highres.png" data-mid="243120605" border="0" src="https://freight.cargo.site/w/1000/i/9a88646b32569507de2fca61cc16e8f34f4f4e383b20b9c3f083b06839d16667/water_glow_skin_highres.png" /> www.rawlayer.co.kr https://nolworkstudio.com/Branden Sat, 10 Jan 2026 09:41:31 +0000 official PF ver3 https://nolworkstudio.com/Branden Branden : Rebranding Since joining Branden, I have been involved in the brand’s rebranding process which focused on transitioning from an unclear brand identity to a more casual and inclusive brand with broader appeal. Rather than relying on a minimal or flat visual approach, the rebranding required a more dimensional visual direction to strengthen brand character. In line with this, I took a leading role in planning and executing the brand’s photography post-rebranding, covering everything from core product shots to model and product-driven visual narratives. <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/be7d5f8d027bdf7eba8367d5cb7f9b50792e490b18d8da704f597d905c7dbc93/1.jpg" data-mid="242703175" border="0" src="https://freight.cargo.site/w/1000/i/be7d5f8d027bdf7eba8367d5cb7f9b50792e490b18d8da704f597d905c7dbc93/1.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/5a7ca887d93692353a496cbbd6d4ab408328b610a60a6a37857a96f81149335e/REB__proposal-2.jpg" data-mid="242703187" border="0" src="https://freight.cargo.site/w/1000/i/5a7ca887d93692353a496cbbd6d4ab408328b610a60a6a37857a96f81149335e/REB__proposal-2.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/3eca94cabf9b0ed432e3344bd76d9f65f8b7cd25a319663b98d34d08eee1ad94/REB__proposal-22.jpg" data-mid="242703186" border="0" src="https://freight.cargo.site/w/1000/i/3eca94cabf9b0ed432e3344bd76d9f65f8b7cd25a319663b98d34d08eee1ad94/REB__proposal-22.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/47a868898a9ab80ef09fa3e46fb7162ed597e04a9d05bf7914e4693c23be03a7/REB__proposal-23.jpg" data-mid="242703185" border="0" src="https://freight.cargo.site/w/1000/i/47a868898a9ab80ef09fa3e46fb7162ed597e04a9d05bf7914e4693c23be03a7/REB__proposal-23.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/9d0d09e8540b9a16753efd52dbe1878d865cb87bc9f8202bd82bfbb2b2a6cce4/REB__proposal-24.jpg" data-mid="242703184" border="0" src="https://freight.cargo.site/w/1000/i/9d0d09e8540b9a16753efd52dbe1878d865cb87bc9f8202bd82bfbb2b2a6cce4/REB__proposal-24.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/9006d7e92dbdf00ba9005e75068a1e953b5f678af85c235720ff88d665920542/REB__proposal-28.jpg" data-mid="242703183" border="0" src="https://freight.cargo.site/w/1000/i/9006d7e92dbdf00ba9005e75068a1e953b5f678af85c235720ff88d665920542/REB__proposal-28.jpg" /> With the rebranding, a new logo design was required to reflect the updated brand identity.To clearly communicate the brand’s message, I developed a logotype that seamlessly incorporates the brand slogan. The goal was to express Branden as a practical brand that delivers everyday convenience translating this value into a logotype that communicates functionality and approachability in an intuitive and immediate way. <img width="3536" height="1240" width_o="3536" height_o="1240" data-src="https://freight.cargo.site/t/original/i/4d4466a78480c5007d5d7e4369fe326b8c0583ce8a5e3f09909ccc26002348f0/.jpg" data-mid="243069902" border="0" src="https://freight.cargo.site/w/1000/i/4d4466a78480c5007d5d7e4369fe326b8c0583ce8a5e3f09909ccc26002348f0/.jpg" /> In establishing the brand identity, the primary challenge was creating a cohesive perception across a diverse product lineup. Instead of relying on highly distinctive visuals, the brand’s external image was built on a shared design system using a black-and-white palette to ensure consistency and recognizability across all touchpoints. <img width="3508" height="4967" width_o="3508" height_o="4967" data-src="https://freight.cargo.site/t/original/i/bc3265b152edc10f213ebd901215a1c102d72b9580b07df5ba721e2748c59cf1/new-space_poster-working-other-type4.jpg" data-mid="243069988" border="0" src="https://freight.cargo.site/w/1000/i/bc3265b152edc10f213ebd901215a1c102d72b9580b07df5ba721e2748c59cf1/new-space_poster-working-other-type4.jpg" /> <img width="3508" height="4967" width_o="3508" height_o="4967" data-src="https://freight.cargo.site/t/original/i/bdfaa9b85bb1760d1fc73d9a74396b053c96a637b1d708cc903ee72fb8a32546/new-space_poster-working-other-type3.jpg" data-mid="243069987" border="0" src="https://freight.cargo.site/w/1000/i/bdfaa9b85bb1760d1fc73d9a74396b053c96a637b1d708cc903ee72fb8a32546/new-space_poster-working-other-type3.jpg" /> By incorporating the slogan as a key visual component, the graphic direction was developed to feel understated yet confident—simple in form, with a subtle boldness that reinforces the brand’s presence.<img width="2000" height="1350" width_o="2000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/acb6e475c20f2b76ade1595ba14e672197ce155b685c59e16e1e08aba223c109/sometimes-always-fidelde-2-website1.jpg" data-mid="243073772" border="0" src="https://freight.cargo.site/w/1000/i/acb6e475c20f2b76ade1595ba14e672197ce155b685c59e16e1e08aba223c109/sometimes-always-fidelde-2-website1.jpg" /> Previously, Branden was largely recognized through a generic visual image which I saw as a limitation in creating meaningful and memorable visual communication with consumers. I wanted to demonstrate how Branden’s products could feel both functionally effective and aesthetically appealing within everyday environments. Through lifestyle-driven product styling, the visuals were designed to present the brand as a natural and attractive presence in consumers’ daily spaces. <img width="1760" height="1320" width_o="1760" height_o="1320" data-src="https://freight.cargo.site/t/original/i/87d00ef03c7395f3a9f53a54ace97580f343654c94e2f9eabb235841df4dcf7c/02_0160.jpg" data-mid="243077968" border="0" src="https://freight.cargo.site/w/1000/i/87d00ef03c7395f3a9f53a54ace97580f343654c94e2f9eabb235841df4dcf7c/02_0160.jpg" /> <img width="1782" height="1337" width_o="1782" height_o="1337" data-src="https://freight.cargo.site/t/original/i/f83fbfe5aed1ec4360fd599c42c2a0275cdc4390d948328d823aef54367efcf7/03_0425.jpg" data-mid="243077970" border="0" src="https://freight.cargo.site/w/1000/i/f83fbfe5aed1ec4360fd599c42c2a0275cdc4390d948328d823aef54367efcf7/03_0425.jpg" /> <img width="1854" height="1391" width_o="1854" height_o="1391" data-src="https://freight.cargo.site/t/original/i/2861ee3c98fe6dd36a50cbdc122f96c70c157170a9be5a013cf7a8b9b5379eeb/01_0069.jpg" data-mid="243077965" border="0" src="https://freight.cargo.site/w/1000/i/2861ee3c98fe6dd36a50cbdc122f96c70c157170a9be5a013cf7a8b9b5379eeb/01_0069.jpg" /> <img width="1599" height="1199" width_o="1599" height_o="1199" data-src="https://freight.cargo.site/t/original/i/1959b0328165d2bfe9f6606aa9cdb1b48a48666203c3d16f400ed262946942d5/02_0200.jpg" data-mid="243077969" border="0" src="https://freight.cargo.site/w/1000/i/1959b0328165d2bfe9f6606aa9cdb1b48a48666203c3d16f400ed262946942d5/02_0200.jpg" /> <img width="1854" height="1391" width_o="1854" height_o="1391" data-src="https://freight.cargo.site/t/original/i/00832caa9eabc5afc76e73be31a629cdb66cd2a3d6f616d158b3ad3fd6f48d5f/01_0121.jpg" data-mid="243077966" border="0" src="https://freight.cargo.site/w/1000/i/00832caa9eabc5afc76e73be31a629cdb66cd2a3d6f616d158b3ad3fd6f48d5f/01_0121.jpg" /> <img width="1782" height="1337" width_o="1782" height_o="1337" data-src="https://freight.cargo.site/t/original/i/0d1e84c83393cd3905246083c6b9a7d76067f70eb5a210b0039b82d06e24e898/03_0522.jpg" data-mid="243077971" border="0" src="https://freight.cargo.site/w/1000/i/0d1e84c83393cd3905246083c6b9a7d76067f70eb5a210b0039b82d06e24e898/03_0522.jpg" /> “The Aesthetics of Organization.” <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3030357b46589924ec4513afb2f8adc1c585ab51c22689da1b9b199c56a3a951/--2.jpg" data-mid="243078116" border="0" src="https://freight.cargo.site/w/1000/i/3030357b46589924ec4513afb2f8adc1c585ab51c22689da1b9b199c56a3a951/--2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/59539755f866fe6b5795634df3f40a3ec81df73ebd26e9ec470c1efd868a0e4e/--1.jpg" data-mid="243078125" border="0" src="https://freight.cargo.site/w/1000/i/59539755f866fe6b5795634df3f40a3ec81df73ebd26e9ec470c1efd868a0e4e/--1.jpg" /> To communicate the functional effectiveness of Branden’s products in a more intuitive way the image planning focused on before-and-after visuals that clearly highlight the difference in use. To prevent the functional messaging from feeling rigid or overly technical the brand’s sense of sincerity and warmth was reflected throughout the visual tone and mood. In addition, the before-and-after imagery was structured as usage examples tailored to different consumer scenarios,visually expressing the brand message of “The Aesthetics of Organization.”Through this approach, the visuals were designed to balance functional efficiency with aesthetic refinement. <img width="3500" height="1889" width_o="3500" height_o="1889" data-src="https://freight.cargo.site/t/original/i/84cab3891ac26b07c32af42d893117ba25b9511cdbe5370805d18215abd83965/-_.jpg" data-mid="243079609" border="0" src="https://freight.cargo.site/w/1000/i/84cab3891ac26b07c32af42d893117ba25b9511cdbe5370805d18215abd83965/-_.jpg" /> Expanding on the brand concept of “The Aesthetics of Organization,&nbsp;an exhibition-style pop-up store was created for Branden. The space was designed to contrast unorganized before scenes and organized after scenes within a single-person living environment, allowing visitors to visually and spatially experience the effects of organization. A travel scenario was also introduced through a hotel room setting, where cluttered luggage and shopping bags in the before state were transformed into a clean and organized after state using Branden’s products.Through these spatial narratives, the pop-up store communicated the brand’s functional value as an experiential journey. <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/a4242af2f0f9d49a104b20175447475f7f1bcc9d2901e11e2bf081d259a87949/---.png" data-mid="243079471" border="0" src="https://freight.cargo.site/w/1000/i/a4242af2f0f9d49a104b20175447475f7f1bcc9d2901e11e2bf081d259a87949/---.png" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/7ce80592fc3173ea3ab017d75ed594a4ac8b824fc9a451cb66404a8802b02220/-_-_worked_out-01.jpg" data-mid="243078246" border="0" src="https://freight.cargo.site/w/1000/i/7ce80592fc3173ea3ab017d75ed594a4ac8b824fc9a451cb66404a8802b02220/-_-_worked_out-01.jpg" /> A travel scenario was also introduced through a hotel room setting, where cluttered luggage and shopping bags in the before state were transformed into a clean and organized after state using Branden’s products.Through these spatial narratives, the pop-up store communicated the brand’s functional value as an experiential journey. Within the visually dense environment of Hyundai Department Store an illustration-based key visual was developed to ensure the pop-up store stood out and captured attention. The key visual intuitively communicated the concept of before and after,&nbsp;allowing visitors to quickly grasp the idea while naturally prompting curiosity— inviting them to pause and ask, “What is this space?” <img width="3200" height="4400" width_o="3200" height_o="4400" data-src="https://freight.cargo.site/t/original/i/a883b1d936c1d859a1e1b342c23d62d0eba9db1e9127278eb26acbb904922589/4.jpg" data-mid="243079716" border="0" src="https://freight.cargo.site/w/1000/i/a883b1d936c1d859a1e1b342c23d62d0eba9db1e9127278eb26acbb904922589/4.jpg" /> <img width="3200" height="4400" width_o="3200" height_o="4400" data-src="https://freight.cargo.site/t/original/i/5f2e6bd7a263b684ca2eaf19a45d1d2d1069865a102c9b5bdc90e08792d72240/2.jpg" data-mid="243079717" border="0" src="https://freight.cargo.site/w/1000/i/5f2e6bd7a263b684ca2eaf19a45d1d2d1069865a102c9b5bdc90e08792d72240/2.jpg" /> <img width="3200" height="4400" width_o="3200" height_o="4400" data-src="https://freight.cargo.site/t/original/i/4eb894940d3f0607f206e310437ee0d5616d74bd06d62ce4423b2fdb7a440f07/1.jpg" data-mid="243079718" border="0" src="https://freight.cargo.site/w/1000/i/4eb894940d3f0607f206e310437ee0d5616d74bd06d62ce4423b2fdb7a440f07/1.jpg" /> <img width="3200" height="4400" width_o="3200" height_o="4400" data-src="https://freight.cargo.site/t/original/i/c3d87787e4cd65b0bc9989513a93c88c645cb9bc767164548e5f90be7da50dd6/8.jpg" data-mid="243079725" border="0" src="https://freight.cargo.site/w/1000/i/c3d87787e4cd65b0bc9989513a93c88c645cb9bc767164548e5f90be7da50dd6/8.jpg" /> <img width="3200" height="4400" width_o="3200" height_o="4400" data-src="https://freight.cargo.site/t/original/i/d8d68102ad942fbcc11f65aaf1a9969237ae6c8af8a6001ee83ed86e1666601b/7.jpg" data-mid="243079727" border="0" src="https://freight.cargo.site/w/1000/i/d8d68102ad942fbcc11f65aaf1a9969237ae6c8af8a6001ee83ed86e1666601b/7.jpg" /> <img width="3200" height="4400" width_o="3200" height_o="4400" data-src="https://freight.cargo.site/t/original/i/1aa397810d41a809b096eb92d40e9a5a2998a703ede97a689ca5bebb9aa32f8e/6.jpg" data-mid="243079726" border="0" src="https://freight.cargo.site/w/1000/i/1aa397810d41a809b096eb92d40e9a5a2998a703ede97a689ca5bebb9aa32f8e/6.jpg" /> www.branden.shop https://nolworkstudio.com/Ohora Sun, 25 Aug 2024 07:37:57 +0000 official PF ver3 https://nolworkstudio.com/Ohora Ohora Ohora is in the midst of a visual transformation. To move the brand beyond its outdated image, I drive the creative process—planning photoshoots, refining design elements, and elevating key visuals for every new product release. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/39cd13ac440523f0dcd36523dd20a599a8b5d4d98019267a3a1bc63a63a6a328/RE-bx_doc.png" data-mid="220950939" border="0" src="https://freight.cargo.site/w/1000/i/39cd13ac440523f0dcd36523dd20a599a8b5d4d98019267a3a1bc63a63a6a328/RE-bx_doc.png" /> To engage Millennials and Gen Z, it was essential to redefine Ohora’s brand image. The former identity no longer resonated with this audience, so we developed new content to reflect a fresher, more youthful sensibility. <img width="1236" height="1748" width_o="1236" height_o="1748" data-src="https://freight.cargo.site/t/original/i/9d85d4a54778f3c0e01b5b78f312cdd4813d7a96a48d5e717ef1471d98c1d2e7/6----3__C.jpg" data-mid="218423764" border="0" src="https://freight.cargo.site/w/1000/i/9d85d4a54778f3c0e01b5b78f312cdd4813d7a96a48d5e717ef1471d98c1d2e7/6----3__C.jpg" /> <img width="1241" height="1749" width_o="1241" height_o="1749" data-src="https://freight.cargo.site/t/original/i/d18531103db41b66112a88870280a7501765f995550ec87e75d34ad5f2641b89/6----3__B.jpg" data-mid="218423763" border="0" src="https://freight.cargo.site/w/1000/i/d18531103db41b66112a88870280a7501765f995550ec87e75d34ad5f2641b89/6----3__B.jpg" /> <img width="1242" height="1748" width_o="1242" height_o="1748" data-src="https://freight.cargo.site/t/original/i/06ca126e9f0307b4ff9040a91ce90e1e0061c86ec33bfc4d04d0a17c57edd0e2/6----3__A.jpg" data-mid="218423762" border="0" src="https://freight.cargo.site/w/1000/i/06ca126e9f0307b4ff9040a91ce90e1e0061c86ec33bfc4d04d0a17c57edd0e2/6----3__A.jpg" /> Acting as a creative director, I define and express Ohora’s brand vision across marketing content, photography, and web design—crafting visual narratives that resonate with audiences. <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/6bea31f31d638c7e81d319baa2925dc0cf11614e84879c635172034f32032176/KV_working-1.jpg" data-mid="216901689" border="0" src="https://freight.cargo.site/w/1000/i/6bea31f31d638c7e81d319baa2925dc0cf11614e84879c635172034f32032176/KV_working-1.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/aa54655810b6d90014f7c8215c97e2605615378a7626861e435b1d66dde122ae/KV_working-2.jpg" data-mid="216901688" border="0" src="https://freight.cargo.site/w/1000/i/aa54655810b6d90014f7c8215c97e2605615378a7626861e435b1d66dde122ae/KV_working-2.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/b38b6a3bf61ae7bef25f48b90ffc61da53cd44034545090df60be7f914e512eb/KV_working-2--4.jpg" data-mid="216901687" border="0" src="https://freight.cargo.site/w/1000/i/b38b6a3bf61ae7bef25f48b90ffc61da53cd44034545090df60be7f914e512eb/KV_working-2--4.jpg" /> For the nail brand Ohora, I create key visuals that align with a carefully defined brand persona and a clear vision of its ideal image. <img width="1000" height="1497" width_o="1000" height_o="1497" data-src="https://freight.cargo.site/t/original/i/b172fef27548d8ee57e60d67bd6ada84b1456ee6398ead58c580a6dd15d54ecf/short_rouge_detail_1.jpg" data-mid="218423779" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/b172fef27548d8ee57e60d67bd6ada84b1456ee6398ead58c580a6dd15d54ecf/short_rouge_detail_1.jpg" /> <img width="1000" height="1497" width_o="1000" height_o="1497" data-src="https://freight.cargo.site/t/original/i/31b1ebec57d18e09106719cd79d43b940c5f6f34c133f645eff5235255c5d1a6/short__detail_1.jpg" data-mid="218423778" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/31b1ebec57d18e09106719cd79d43b940c5f6f34c133f645eff5235255c5d1a6/short__detail_1.jpg" /> <img width="1000" height="1497" width_o="1000" height_o="1497" data-src="https://freight.cargo.site/t/original/i/08eb70ad08697c2a90f494a05aa866d26d21b78051151de2b5f9b7df1277912a/short__detail_1.jpg" data-mid="218423777" border="0" src="https://freight.cargo.site/w/1000/i/08eb70ad08697c2a90f494a05aa866d26d21b78051151de2b5f9b7df1277912a/short__detail_1.jpg" /> <img width="1000" height="1497" width_o="1000" height_o="1497" data-src="https://freight.cargo.site/t/original/i/75eff5d4f0772efe5a3aea1493c3d47b480efc81484293cb8be89a1c2d830592/short__detail_1.jpg" data-mid="218423775" border="0" src="https://freight.cargo.site/w/1000/i/75eff5d4f0772efe5a3aea1493c3d47b480efc81484293cb8be89a1c2d830592/short__detail_1.jpg" /> <img width="1000" height="1497" width_o="1000" height_o="1497" data-src="https://freight.cargo.site/t/original/i/9b933ea0deb98f8c2af910dcab912bc822447e3be6467444b57a273fdb1ddbad/short__detail_1.jpg" data-mid="218423776" border="0" src="https://freight.cargo.site/w/1000/i/9b933ea0deb98f8c2af910dcab912bc822447e3be6467444b57a273fdb1ddbad/short__detail_1.jpg" /> As part of brand marketing, I develop visual content that shapes the consumer experience. In Ohora’s 5th anniversary campaign, I highlighted the future design direction the brand aspires to. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6261235622c2acb19b458982b9287ac75ca9e49fe8d9e376f154c70c4fc1467b/1-KV.jpg" data-mid="218423988" border="0" src="https://freight.cargo.site/w/1000/i/6261235622c2acb19b458982b9287ac75ca9e49fe8d9e376f154c70c4fc1467b/1-KV.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4537f05557a388c69a0c846a9d1c9096f8a33fa2b3aac2ce608db13e2dc50422/2-KV.jpg" data-mid="218423989" border="0" src="https://freight.cargo.site/w/1000/i/4537f05557a388c69a0c846a9d1c9096f8a33fa2b3aac2ce608db13e2dc50422/2-KV.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/6e9494f17b109518f36de3ceef315a2171fe18ff774a6640448244cb97d7bb61/3-KV.jpg" data-mid="218423990" border="0" src="https://freight.cargo.site/w/1000/i/6e9494f17b109518f36de3ceef315a2171fe18ff774a6640448244cb97d7bb61/3-KV.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/83d4aee8dd46745e89a687f3b38e062102fbd05e0df87c605bcbd01e12d5f7ae/4-KV.jpg" data-mid="218423991" border="0" src="https://freight.cargo.site/w/1000/i/83d4aee8dd46745e89a687f3b38e062102fbd05e0df87c605bcbd01e12d5f7ae/4-KV.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/bf32cf4576833a1f390aedd8e806f31647894740551e9f69ea31ce96e62cf830/5-KV.jpg" data-mid="218423992" border="0" src="https://freight.cargo.site/w/1000/i/bf32cf4576833a1f390aedd8e806f31647894740551e9f69ea31ce96e62cf830/5-KV.jpg" /> <img width="2200" height="1540" width_o="2200" height_o="1540" data-src="https://freight.cargo.site/t/original/i/3e0e09f230b154bf2a3a01224f69cfca625a038d6864aa0b2b23ee02ffe32ce6/Box_Mockups_OK_1_pink-gel.jpg" data-mid="219716805" border="0" src="https://freight.cargo.site/w/1000/i/3e0e09f230b154bf2a3a01224f69cfca625a038d6864aa0b2b23ee02ffe32ce6/Box_Mockups_OK_1_pink-gel.jpg" /> <img width="2200" height="1540" width_o="2200" height_o="1540" data-src="https://freight.cargo.site/t/original/i/9a5e39c3c689dda0e7809477d1b2011662c9187b64ef7e94a92af674d22d83da/Box_Mockups_OK_1.jpg" data-mid="219716793" border="0" src="https://freight.cargo.site/w/1000/i/9a5e39c3c689dda0e7809477d1b2011662c9187b64ef7e94a92af674d22d83da/Box_Mockups_OK_1.jpg" /> <img width="2200" height="1540" width_o="2200" height_o="1540" data-src="https://freight.cargo.site/t/original/i/1a49cfe313d7c742be4b8b854ef5a7f0cae41064cd44978fa1eb699cfce93b06/Pizza_Box_Mockup_5.jpg" data-mid="220951236" border="0" src="https://freight.cargo.site/w/1000/i/1a49cfe313d7c742be4b8b854ef5a7f0cae41064cd44978fa1eb699cfce93b06/Pizza_Box_Mockup_5.jpg" /> <img width="2048" height="2833" width_o="2048" height_o="2833" data-src="https://freight.cargo.site/t/original/i/fc1771253ce5baf48a41cfba143ee99ac5b1e52293dce7e20a9f0f256ebb3f06/KV_mute-line1.jpg" data-mid="220951419" border="0" src="https://freight.cargo.site/w/1000/i/fc1771253ce5baf48a41cfba143ee99ac5b1e52293dce7e20a9f0f256ebb3f06/KV_mute-line1.jpg" /> <img width="2048" height="2833" width_o="2048" height_o="2833" data-src="https://freight.cargo.site/t/original/i/540fee3c622d8a3a472fb18c44cd029b071a322eff65b5be579661440ed3a292/KV_ash-olive1.jpg" data-mid="220951421" border="0" src="https://freight.cargo.site/w/1000/i/540fee3c622d8a3a472fb18c44cd029b071a322eff65b5be579661440ed3a292/KV_ash-olive1.jpg" /> <img width="2048" height="2833" width_o="2048" height_o="2833" data-src="https://freight.cargo.site/t/original/i/03a06078f529c81aae893b73a37547732d894aa90a82ee1a11fa6733d4b9e051/KV_cooing1.jpg" data-mid="220951422" border="0" src="https://freight.cargo.site/w/1000/i/03a06078f529c81aae893b73a37547732d894aa90a82ee1a11fa6733d4b9e051/KV_cooing1.jpg" /> www.ohora.kr https://nolworkstudio.com/MARVELIO Tue, 16 Jan 2024 10:32:01 +0000 official PF ver3 https://nolworkstudio.com/MARVELIO Marvelio : Colorful Experience Marvelio began with a simple idea: beauty should reflect individuality. We believe there is more than one way to be beautiful, and our brand expresses this vision through diverse experiences and dynamic visuals. <img width="1200" height="562" width_o="1200" height_o="562" data-src="https://freight.cargo.site/t/original/i/2da43cf21f22403b1ef3a28b26677c69632f72a1b131b3c7923a6ab4fd7719bd/main-banner-motion.gif" data-mid="201919677" border="0" src="https://freight.cargo.site/w/1000/i/2da43cf21f22403b1ef3a28b26677c69632f72a1b131b3c7923a6ab4fd7719bd/main-banner-motion.gif" /> &nbsp; &lt;Marvelio&gt; started with a simple belief: true beauty reflects individuality. Because beauty has no single form, our brand translates this vision into diverse experiences and compelling visuals. <img width="2481" height="1754" width_o="2481" height_o="1754" data-src="https://freight.cargo.site/t/original/i/054aee5afcd8550f1ae779ea9a46b21aa52b01aecc6d0034636921f8224a1c01/MV_BX_assetlogo-and-clolor_2.jpg" data-mid="201920748" border="0" src="https://freight.cargo.site/w/1000/i/054aee5afcd8550f1ae779ea9a46b21aa52b01aecc6d0034636921f8224a1c01/MV_BX_assetlogo-and-clolor_2.jpg" /> <img width="2481" height="1754" width_o="2481" height_o="1754" data-src="https://freight.cargo.site/t/original/i/15a14d557089856aa051844368c3ec1395251c9512b5f605a659238df8e5926b/MV_BX_assetlogo-and-clolor_1.jpg" data-mid="201920752" border="0" src="https://freight.cargo.site/w/1000/i/15a14d557089856aa051844368c3ec1395251c9512b5f605a659238df8e5926b/MV_BX_assetlogo-and-clolor_1.jpg" /> <img width="2481" height="1755" width_o="2481" height_o="1755" data-src="https://freight.cargo.site/t/original/i/451f83eb0c1b756ba804ee0a5f63d7cb35ee00d14d4ab5f2368748e06cac7a6e/MV_BX_assetlogo-and-clolor_3.jpg" data-mid="201920750" border="0" src="https://freight.cargo.site/w/1000/i/451f83eb0c1b756ba804ee0a5f63d7cb35ee00d14d4ab5f2368748e06cac7a6e/MV_BX_assetlogo-and-clolor_3.jpg" /> Colorful Experience <img width="1200" height="562" width_o="1200" height_o="562" data-src="https://freight.cargo.site/t/original/i/6bff497375d87a5d8a643e162b5b2f7dfaf82339dd4db732983992b6243cec76/kv-product.jpg" data-mid="201921227" border="0" src="https://freight.cargo.site/w/1000/i/6bff497375d87a5d8a643e162b5b2f7dfaf82339dd4db732983992b6243cec76/kv-product.jpg" /> Be Positive About Your Own Beauty <img width="874" height="1240" width_o="874" height_o="1240" data-src="https://freight.cargo.site/t/original/i/5acd770e00e397d494923ed4e9034efcd723305fab2220a8a201432ba3b794b3/KV-3.jpg" data-mid="201921024" border="0" src="https://freight.cargo.site/w/874/i/5acd770e00e397d494923ed4e9034efcd723305fab2220a8a201432ba3b794b3/KV-3.jpg" /> <img width="874" height="1240" width_o="874" height_o="1240" data-src="https://freight.cargo.site/t/original/i/8043b59a2142209698fd4e6a45190a58d7904f03d940070a223abf9fe338f4c0/KV-1.jpg" data-mid="201921025" border="0" src="https://freight.cargo.site/w/874/i/8043b59a2142209698fd4e6a45190a58d7904f03d940070a223abf9fe338f4c0/KV-1.jpg" /> <img width="874" height="1240" width_o="874" height_o="1240" data-src="https://freight.cargo.site/t/original/i/e48078953d90ca782f16560f002d4b8ccfe65aa2b35e473e0e9767648ff02991/KV-2.jpg" data-mid="201921023" border="0" src="https://freight.cargo.site/w/874/i/e48078953d90ca782f16560f002d4b8ccfe65aa2b35e473e0e9767648ff02991/KV-2.jpg" /> Marvellio is a journey to uncover your true charm—helping the unique beauty within you shine brightly. Because beauty appears in many forms, we offer self-care experiences that reveal and celebrate your individuality. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7683367ae72f774eb488be97f8b03b5d0f60c12bee915e41487b90fa839e7fec/-2.jpg" data-mid="201922628" border="0" src="https://freight.cargo.site/w/1000/i/7683367ae72f774eb488be97f8b03b5d0f60c12bee915e41487b90fa839e7fec/-2.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f7e35d66b009cf0a3f847ae3bc1d1f9a38c6a616aade5e15753b12e7b482defb/-1.jpg" data-mid="201922629" border="0" src="https://freight.cargo.site/w/1000/i/f7e35d66b009cf0a3f847ae3bc1d1f9a38c6a616aade5e15753b12e7b482defb/-1.jpg" /> Our work covered the entire branding process—from differentiation strategies and logo design to packaging, photoshoots, key visuals, and social media content. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/93e5780b2f538176556459bbb6ca706c42841791221c4008d8955f97066e16da/1124-2.png" data-mid="201924038" border="0" src="https://freight.cargo.site/w/1000/i/93e5780b2f538176556459bbb6ca706c42841791221c4008d8955f97066e16da/1124-2.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/976d7817dd6e88a28a7434eab32b1c18d8845376ac14ccd4de38effc514b9c7b/--1101-1.jpg" data-mid="201924228" border="0" src="https://freight.cargo.site/w/1000/i/976d7817dd6e88a28a7434eab32b1c18d8845376ac14ccd4de38effc514b9c7b/--1101-1.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8677de4f4d5c2cbd95f453a30e9ddfb0eb9e53ab43ca1379286e15fa3b6fd2f3/1124-1.png" data-mid="201924324" border="0" src="https://freight.cargo.site/w/1000/i/8677de4f4d5c2cbd95f453a30e9ddfb0eb9e53ab43ca1379286e15fa3b6fd2f3/1124-1.png" /> Marvelio began with the idea that true beauty lies in individuality. Since beauty is expressed in many ways, we built a brand message around diversity and designed visuals that embody this vision. <img width="1700" height="2036" width_o="1700" height_o="2036" data-src="https://freight.cargo.site/t/original/i/a0dd1b55fbfeb35ff38801761a6087aefad4243bf7d1f6f0c3a09a0844101a27/MV_safari_-mockup-1.png" data-mid="201928206" border="0" src="https://freight.cargo.site/w/1000/i/a0dd1b55fbfeb35ff38801761a6087aefad4243bf7d1f6f0c3a09a0844101a27/MV_safari_-mockup-1.png" /> <img width="1700" height="2036" width_o="1700" height_o="2036" data-src="https://freight.cargo.site/t/original/i/11c641ee2cd5d9b3abcfe1c2b5479b8ce2da8112ac2463a49df57c7ba394d9f4/MV_safari_-mockup2.png" data-mid="201928199" border="0" src="https://freight.cargo.site/w/1000/i/11c641ee2cd5d9b3abcfe1c2b5479b8ce2da8112ac2463a49df57c7ba394d9f4/MV_safari_-mockup2.png" /> www.marvelio.kr https://nolworkstudio.com/cafe-KOSSETTE Tue, 16 Jan 2024 10:31:57 +0000 official PF ver3 https://nolworkstudio.com/cafe-KOSSETTE cafe KOSSETTE : Take Your Time The client envisioned our café as both an artist’s studio and a place of rest. To capture this atmosphere, we used soft yet textured drawings as the main graphic elements, creating a raw but unforced feeling. These graphics became the foundation for the key visuals of Café Kossette. <img width="5132" height="1947" width_o="5132" height_o="1947" data-src="https://freight.cargo.site/t/original/i/b64e2ceec8d2c7a0fe096a6619ed422646aaeed5ff8d2e3bca47e86843ddce0f/poster_mockup-1.jpg" data-mid="201884747" border="0" src="https://freight.cargo.site/w/1000/i/b64e2ceec8d2c7a0fe096a6619ed422646aaeed5ff8d2e3bca47e86843ddce0f/poster_mockup-1.jpg" /> <img width="1400" height="1900" width_o="1400" height_o="1900" data-src="https://freight.cargo.site/t/original/i/95ba7e6394196f362b53a2fc9d42f852f2bbf2b1e8fe90654348f1a825dc4837/photo-2.jpg" data-mid="201887403" border="0" src="https://freight.cargo.site/w/1000/i/95ba7e6394196f362b53a2fc9d42f852f2bbf2b1e8fe90654348f1a825dc4837/photo-2.jpg" /> <img width="1400" height="1900" width_o="1400" height_o="1900" data-src="https://freight.cargo.site/t/original/i/d0b4d6297cb0d4aa8d816554db1cb5a2c7c3a68ca7965f61165b349201f31956/-.jpg" data-mid="201887379" border="0" src="https://freight.cargo.site/w/1000/i/d0b4d6297cb0d4aa8d816554db1cb5a2c7c3a68ca7965f61165b349201f31956/-.jpg" /> <img width="1400" height="1900" width_o="1400" height_o="1900" data-src="https://freight.cargo.site/t/original/i/73e2f276319798543f69c17ffec6f9bbfa31bb16be500067518c17433bc4ca6b/photo-1.jpg" data-mid="201887405" border="0" src="https://freight.cargo.site/w/1000/i/73e2f276319798543f69c17ffec6f9bbfa31bb16be500067518c17433bc4ca6b/photo-1.jpg" /> Café Kossette built its brand identity through packaging that celebrates Yakgwa, a traditional Korean delicacy reimagined for a modern audience. <img width="1506" height="1506" width_o="1506" height_o="1506" data-src="https://freight.cargo.site/t/original/i/56f6e101a392feabd1416989d793239ce402276bd9e5ac39a8a186a448f1c0db/--2.jpg" data-mid="201890293" border="0" src="https://freight.cargo.site/w/1000/i/56f6e101a392feabd1416989d793239ce402276bd9e5ac39a8a186a448f1c0db/--2.jpg" /> <img width="1506" height="1506" width_o="1506" height_o="1506" data-src="https://freight.cargo.site/t/original/i/e8d5d838030363ab0e4b5e99450f516b240fc300bb19c006fabff033586a5560/--1.jpg" data-mid="201890294" border="0" src="https://freight.cargo.site/w/1000/i/e8d5d838030363ab0e4b5e99450f516b240fc300bb19c006fabff033586a5560/--1.jpg" /> A Space Like Precious Treasures in a Small Box <img width="5132" height="1947" width_o="5132" height_o="1947" data-src="https://freight.cargo.site/t/original/i/6ce13e86e3818830793080da8cc2ca7b8e0f1deb7b57b2fdfaeb4b37647e8c04/poster_mockup-2.jpg" data-mid="201884746" border="0" src="https://freight.cargo.site/w/1000/i/6ce13e86e3818830793080da8cc2ca7b8e0f1deb7b57b2fdfaeb4b37647e8c04/poster_mockup-2.jpg" /> Take a pause from your busy life, find a moment of calm, and start a new journey at Café Kossette. <img width="828" height="1466" width_o="828" height_o="1466" data-src="https://freight.cargo.site/t/original/i/2fec6280a6e8c8fb1a006f8607fe82160b201732b51e80ab59afa6105e89c04e/poster-mockup-1.jpg" data-mid="201885970" border="0" src="https://freight.cargo.site/w/828/i/2fec6280a6e8c8fb1a006f8607fe82160b201732b51e80ab59afa6105e89c04e/poster-mockup-1.jpg" /> <img width="828" height="1466" width_o="828" height_o="1466" data-src="https://freight.cargo.site/t/original/i/5d37258afc363dddc3f7d54d74fd783d9ef4a9d9cb4cd138c23b28c9647229fa/_photo-1.jpg" data-mid="201891320" border="0" src="https://freight.cargo.site/w/828/i/5d37258afc363dddc3f7d54d74fd783d9ef4a9d9cb4cd138c23b28c9647229fa/_photo-1.jpg" /> <img width="828" height="1466" width_o="828" height_o="1466" data-src="https://freight.cargo.site/t/original/i/2315172281fc0f030e4bd143b750410021dd62ab1db1314c4eb5267fc862d8d3/kossette_Buisness_Profile_6ae-ver.jpg" data-mid="201885890" border="0" src="https://freight.cargo.site/w/828/i/2315172281fc0f030e4bd143b750410021dd62ab1db1314c4eb5267fc862d8d3/kossette_Buisness_Profile_6ae-ver.jpg" /> <img width="828" height="1466" width_o="828" height_o="1466" data-src="https://freight.cargo.site/t/original/i/6ca5da15ed0ebc0482e773768610f090dd5226ca3df45f9ea55377cddb466ad4/_photo-2.jpg" data-mid="201891319" border="0" src="https://freight.cargo.site/w/828/i/6ca5da15ed0ebc0482e773768610f090dd5226ca3df45f9ea55377cddb466ad4/_photo-2.jpg" /> www.instagram.com/kossette_cafe https://nolworkstudio.com/hitchicock-scully Mon, 08 May 2023 02:45:01 +0000 official PF ver3 https://nolworkstudio.com/hitchicock-scully FRIEDRICH NIETZSCHE :&nbsp;The Luxury of Satisfaction Satisfaction was itself a luxury. Yet to possess it required so little: a modest garden, a few figs, some cheese, and the company of three or four friends. In such simplicity, he discovered a life already steeped in abundance. <img width="1920" height="930" width_o="1920" height_o="930" data-src="https://freight.cargo.site/t/original/i/133e06a112f0be89d7b69385bd43e19788bf69c28bd88e5ef58a4ab14471bb90/safari_mockup.gif" data-mid="184959474" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/133e06a112f0be89d7b69385bd43e19788bf69c28bd88e5ef58a4ab14471bb90/safari_mockup.gif" /> <img width="532" height="296" width_o="532" height_o="296" data-src="https://freight.cargo.site/t/original/i/98432f44413867d42b0f809d9d8f4a92c63775cca43302996530ccb528ac0fb3/-_01.jpg" data-mid="184964242" border="0" src="https://freight.cargo.site/w/532/i/98432f44413867d42b0f809d9d8f4a92c63775cca43302996530ccb528ac0fb3/-_01.jpg" /> <img width="533" height="296" width_o="533" height_o="296" data-src="https://freight.cargo.site/t/original/i/0afe7b1ea2d1ce4b4ba6ff5f44362f888e7c3465276abfad4475f230e6811eb4/--05.jpg" data-mid="184964246" border="0" src="https://freight.cargo.site/w/533/i/0afe7b1ea2d1ce4b4ba6ff5f44362f888e7c3465276abfad4475f230e6811eb4/--05.jpg" /> <img width="532" height="296" width_o="532" height_o="296" data-src="https://freight.cargo.site/t/original/i/cb370bfa33c59c88ed90e997cb8dcab658aa0c4f5744f8db6bcb863a7dc6b208/--11.jpg" data-mid="185118883" border="0" src="https://freight.cargo.site/w/532/i/cb370bfa33c59c88ed90e997cb8dcab658aa0c4f5744f8db6bcb863a7dc6b208/--11.jpg" /> <img width="533" height="296" width_o="533" height_o="296" data-src="https://freight.cargo.site/t/original/i/60cd9b8967a6fabfdd99a9ba54a5569c35f4f311f5a20e3de87a191e27f21cf8/--9.jpg" data-mid="185118879" border="0" src="https://freight.cargo.site/w/533/i/60cd9b8967a6fabfdd99a9ba54a5569c35f4f311f5a20e3de87a191e27f21cf8/--9.jpg" /> <img width="533" height="296" width_o="533" height_o="296" data-src="https://freight.cargo.site/t/original/i/dfb5e1423d4fb45b09fda70e7923598332e64f853d0b11de5a58d97bbbe22832/--03.jpg" data-mid="184964244" border="0" src="https://freight.cargo.site/w/533/i/dfb5e1423d4fb45b09fda70e7923598332e64f853d0b11de5a58d97bbbe22832/--03.jpg" /> <img width="532" height="296" width_o="532" height_o="296" data-src="https://freight.cargo.site/t/original/i/d4fea7cba339ceb9d82a65fb0bc4e4b8c92e0ec51dff9dcf2eacffc772b00095/--07.jpg" data-mid="184964249" border="0" src="https://freight.cargo.site/w/532/i/d4fea7cba339ceb9d82a65fb0bc4e4b8c92e0ec51dff9dcf2eacffc772b00095/--07.jpg" /> <img width="532" height="296" width_o="532" height_o="296" data-src="https://freight.cargo.site/t/original/i/25a0f6814edc11fe91eb70baea3e5e14cd2a371608ad652520f4da56879f55d1/-_12.jpg" data-mid="185118876" border="0" src="https://freight.cargo.site/w/532/i/25a0f6814edc11fe91eb70baea3e5e14cd2a371608ad652520f4da56879f55d1/-_12.jpg" /> <img width="533" height="296" width_o="533" height_o="296" data-src="https://freight.cargo.site/t/original/i/b7f51b21fd36b4a7b53c8f6aa583a65640a61f1e29be79a981a67b73fab6e1ba/--10.jpg" data-mid="185118881" border="0" src="https://freight.cargo.site/w/533/i/b7f51b21fd36b4a7b53c8f6aa583a65640a61f1e29be79a981a67b73fab6e1ba/--10.jpg" /> The moment of satisfaction <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/28f88adaf1c1ce8d2cffdfe3d69136917edb05902d765bdedf7b142119f26acd/instagram-contents-11.jpg" data-mid="185117735" border="0" src="https://freight.cargo.site/w/800/i/28f88adaf1c1ce8d2cffdfe3d69136917edb05902d765bdedf7b142119f26acd/instagram-contents-11.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/0a7364267171605eaf978861cfffda91888bb192c6d23aea9705d14648f5b688/instagram-contents-10.jpg" data-mid="185117736" border="0" src="https://freight.cargo.site/w/800/i/0a7364267171605eaf978861cfffda91888bb192c6d23aea9705d14648f5b688/instagram-contents-10.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b6a44dcad4b3528a0b27dbe75432519ab748803c8d71cab80ae3655d83415420/instagram-contents-9.jpg" data-mid="185117737" border="0" src="https://freight.cargo.site/w/800/i/b6a44dcad4b3528a0b27dbe75432519ab748803c8d71cab80ae3655d83415420/instagram-contents-9.jpg" /> Hitchicock and Scully At Hitchicock &amp; Scully, we contemplate the essence of life and infuse this philosophy into our brand story. We design lifestyle products—ordinary objects reimagined through our lens—with a focus on delivering daily satisfaction. <img width="2800" height="1629" width_o="2800" height_o="1629" data-src="https://freight.cargo.site/t/original/i/b09105ee999f686a4057f17d8ab4c24122cc9bcf49377cc0e035a7e607282458/book_mockup-1.jpg" data-mid="185294061" border="0" src="https://freight.cargo.site/w/1000/i/b09105ee999f686a4057f17d8ab4c24122cc9bcf49377cc0e035a7e607282458/book_mockup-1.jpg" /> <img width="2800" height="1629" width_o="2800" height_o="1629" data-src="https://freight.cargo.site/t/original/i/d5923a180b12cd0ee30f5fcf1daee0b8fc1dfccb71b1a58e6af619895109b5f6/book-mockup-4.jpg" data-mid="185294073" border="0" src="https://freight.cargo.site/w/1000/i/d5923a180b12cd0ee30f5fcf1daee0b8fc1dfccb71b1a58e6af619895109b5f6/book-mockup-4.jpg" /> <img width="2800" height="1629" width_o="2800" height_o="1629" data-src="https://freight.cargo.site/t/original/i/4f59af93de4af9eb774032c2090a698afaf9d45b062f42b6e6e1b85c0cb36b8b/book-mockup-5.jpg" data-mid="185294074" border="0" src="https://freight.cargo.site/w/1000/i/4f59af93de4af9eb774032c2090a698afaf9d45b062f42b6e6e1b85c0cb36b8b/book-mockup-5.jpg" /> <img width="2800" height="1629" width_o="2800" height_o="1629" data-src="https://freight.cargo.site/t/original/i/92c8274a26ec3a3346c8e96ea68377456441b7d983f0ded89d7ebfc12adda722/book-mockup-6.jpg" data-mid="185294070" border="0" src="https://freight.cargo.site/w/1000/i/92c8274a26ec3a3346c8e96ea68377456441b7d983f0ded89d7ebfc12adda722/book-mockup-6.jpg" /> <img width="2800" height="1629" width_o="2800" height_o="1629" data-src="https://freight.cargo.site/t/original/i/fdc8364c4ba442ace1c659a84fe716456bf21428746ed46daf1618665a38560f/book-mockup-3.jpg" data-mid="185294072" border="0" src="https://freight.cargo.site/w/1000/i/fdc8364c4ba442ace1c659a84fe716456bf21428746ed46daf1618665a38560f/book-mockup-3.jpg" /> <img width="2800" height="1629" width_o="2800" height_o="1629" data-src="https://freight.cargo.site/t/original/i/708a9586669dee11c87dc867cd2daf0d009635a29a34528e7cec291516c2a504/book-mockup-2.jpg" data-mid="185294075" border="0" src="https://freight.cargo.site/w/1000/i/708a9586669dee11c87dc867cd2daf0d009635a29a34528e7cec291516c2a504/book-mockup-2.jpg" /> We believe that small moments of daily satisfaction make life truly rich. That is why we focus on the moments when people savor rest and simple joys in their own routines. Our brand philosophy is built on celebrating those who immerse themselves in the satisfaction of everyday life. <img width="750" height="1145" width_o="750" height_o="1145" data-src="https://freight.cargo.site/t/original/i/1f7bf034ab156f77f18c75bbe2012454127d8bd76e618335f56f6232ec2942e4/-1.jpg" data-mid="185281840" border="0" src="https://freight.cargo.site/w/750/i/1f7bf034ab156f77f18c75bbe2012454127d8bd76e618335f56f6232ec2942e4/-1.jpg" /> <img width="750" height="1145" width_o="750" height_o="1145" data-src="https://freight.cargo.site/t/original/i/968a3a1f144e06972e73ba3707a0f328f28ea0cdb76ddb0404bb533efb2b83ca/-2.jpg" data-mid="185281841" border="0" src="https://freight.cargo.site/w/750/i/968a3a1f144e06972e73ba3707a0f328f28ea0cdb76ddb0404bb533efb2b83ca/-2.jpg" /> <img width="750" height="1145" width_o="750" height_o="1145" data-src="https://freight.cargo.site/t/original/i/f681f49c5c53d5b707801033ab7198ebd91fe3cce9ba09aea733711bee1badc0/-1--4.jpg" data-mid="185281839" border="0" src="https://freight.cargo.site/w/750/i/f681f49c5c53d5b707801033ab7198ebd91fe3cce9ba09aea733711bee1badc0/-1--4.jpg" /> Labor and Rest marks our first theme. We capture the liberating beauty of a pause—whether after hard work or in between—and reinterpret it through Hitchicock &amp; Scully’s design perspective. Our Lookbook brings these fleeting moments of labor, rest, and satisfaction into visual form. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a5679ab69abdd4dc725a743c8be087fb54a5a109894050d100c9475139beda1f/12-2_insta-contents.gif" data-mid="185208146" border="0" src="https://freight.cargo.site/w/1000/i/a5679ab69abdd4dc725a743c8be087fb54a5a109894050d100c9475139beda1f/12-2_insta-contents.gif" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d42fdf1ce2c9366bebf66d5be100ac96ce2d6294ae2a021a478b17d7750cdbd8/1-2_insta-contents_0111.jpg" data-mid="185208162" border="0" src="https://freight.cargo.site/w/1000/i/d42fdf1ce2c9366bebf66d5be100ac96ce2d6294ae2a021a478b17d7750cdbd8/1-2_insta-contents_0111.jpg" /> <img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bd32467a7d3bcda8d7b2d076f09fa69066b885a8adf21480b703b6a69135741c/--.jpg" data-mid="185207897" border="0" src="https://freight.cargo.site/w/1000/i/bd32467a7d3bcda8d7b2d076f09fa69066b885a8adf21480b703b6a69135741c/--.jpg" /> www.hitchicock-scully.com https://nolworkstudio.com/vitalbeautie Mon, 08 May 2023 02:47:24 +0000 official PF ver3 https://nolworkstudio.com/vitalbeautie Don’t Worry, Eat Happy : with My Melody This project is a collaboration between Vital Beauty, Amorepacific’s health functional food brand, and Sanrio’s beloved character My Melody. A conceptual key visual was developed to effectively position the diet product Metagreen Slim Up for consumers in their 20s and 30s. <img width="1181" height="665" width_o="1181" height_o="665" data-src="https://freight.cargo.site/t/original/i/875356577787f870829ea02d1b14412b24e30ddb7cdcbd2a9a4b4d3048d07b1e/3840x2160_1_movingThum.gif" data-mid="182439070" border="0" src="https://freight.cargo.site/w/1000/i/875356577787f870829ea02d1b14412b24e30ddb7cdcbd2a9a4b4d3048d07b1e/3840x2160_1_movingThum.gif" /> Don’t Worry, Eat happy! Because My Melody carries such a clear identity, the concept had to feel seamless alongside the product. We expressed this through a sweet, magical design language that conveys the product’s promise—supporting a stress-free approach to dieting. <img width="2481" height="1754" width_o="2481" height_o="1754" data-src="https://freight.cargo.site/t/original/i/cc23053755fa6f198560599667d874495c98e3305c563b229aa685fd43814625/SP-2-working2.jpg" data-mid="182439653" border="0" src="https://freight.cargo.site/w/1000/i/cc23053755fa6f198560599667d874495c98e3305c563b229aa685fd43814625/SP-2-working2.jpg" /> <img width="2482" height="1755" width_o="2482" height_o="1755" data-src="https://freight.cargo.site/t/original/i/51cf82feecbd2f16796e579d7186dbe7edb33b9f273428642cdfc46b686cd266/SP-1-working2_A.jpg" data-mid="182439652" border="0" src="https://freight.cargo.site/w/1000/i/51cf82feecbd2f16796e579d7186dbe7edb33b9f273428642cdfc46b686cd266/SP-1-working2_A.jpg" /> Help me, Meta Green Slim-up! Every time we eat, we are often weighed down by anxiety and stress. A moment that should bring joy instead becomes difficult. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/333cb66864d0f139b234622224418acb24c615bd45e0156d72143c5faa19bdc6/-.jpg" data-mid="183778536" border="0" src="https://freight.cargo.site/w/1000/i/333cb66864d0f139b234622224418acb24c615bd45e0156d72143c5faa19bdc6/-.jpg" /> It was important to establish the concept in a way that was not heterogeneous even if My Melody's characters and products, which have clear characters and concepts, were together. It is designed with a lovely and cute magic concept based on the main functions of diet products that do not require stress from food. <img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/970b418b4fde625aa1bd970e006efe7251cb62c9a3e37a95a6fdd203066228ad/KV-mockup-1.jpg" data-mid="185131292" border="0" src="https://freight.cargo.site/w/1000/i/970b418b4fde625aa1bd970e006efe7251cb62c9a3e37a95a6fdd203066228ad/KV-mockup-1.jpg" /> <img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/f9ec4ba019255e4b1085a55b6189fe77ef8d53a55c8115951acf720a831440da/KV-mockup-2.jpg" data-mid="183779793" border="0" src="https://freight.cargo.site/w/1000/i/f9ec4ba019255e4b1085a55b6189fe77ef8d53a55c8115951acf720a831440da/KV-mockup-2.jpg" /> Guided by this concept, I led the graphic design and development myself, and worked with an external studio on motion design to bring the video content to life. <img width="563" height="1000" width_o="563" height_o="1000" data-src="https://freight.cargo.site/t/original/i/df58f6f445e0ea2d8bd461948c86a31b773503c0ab42933ff943081bd3a614fb/1st1080x1920.gif" data-mid="183845826" border="0" src="https://freight.cargo.site/w/563/i/df58f6f445e0ea2d8bd461948c86a31b773503c0ab42933ff943081bd3a614fb/1st1080x1920.gif" /> <img width="563" height="1000" width_o="563" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6b89c6d6c20d50b3c69482c4f1c192cb1a4892fbc13294fa1950cb209777dd4c/2nd1080x1920.gif" data-mid="183845828" border="0" src="https://freight.cargo.site/w/563/i/6b89c6d6c20d50b3c69482c4f1c192cb1a4892fbc13294fa1950cb209777dd4c/2nd1080x1920.gif" /> <img width="563" height="1000" width_o="563" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d048858bbf27f98dbd0ccaba5eb5805190cae0124169533d56eb18eea01b8350/3rd1080x1920.gif" data-mid="183845829" border="0" src="https://freight.cargo.site/w/563/i/d048858bbf27f98dbd0ccaba5eb5805190cae0124169533d56eb18eea01b8350/3rd1080x1920.gif" /> <img width="563" height="1000" width_o="563" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3630bb173b67f7cb234100115e31f80c58d328abdae8147801d4e925a9ede043/4th1080x1920.gif" data-mid="183845830" border="0" src="https://freight.cargo.site/w/563/i/3630bb173b67f7cb234100115e31f80c58d328abdae8147801d4e925a9ede043/4th1080x1920.gif" /> https://nolworkstudio.com/HANSTYLE-rebranding-project Wed, 20 Jul 2022 09:18:41 +0000 official PF ver3 https://nolworkstudio.com/HANSTYLE-rebranding-project HANSTYLE : Rebranding HANSTYLE aspires to guide you in discovering your unique taste and identity, drawing on inspirations that reflect the present. From a diverse range of brands, we curate those that highlight your individuality and allow it to shine brighter. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16c6c7975d03739163664f5205ab86afdebed9ed0dd9c9f379ff6d37a95547b5/hanstyle-logo-motion.gif" data-mid="184597210" border="0" src="https://freight.cargo.site/w/1000/i/16c6c7975d03739163664f5205ab86afdebed9ed0dd9c9f379ff6d37a95547b5/hanstyle-logo-motion.gif" /> Defining core values is fundamental to creating a distinctive brand identity. As we position ourselves in the market, our mission is to ensure consistency across product planning, marketing, content, and design. <img width="2500" height="1800" width_o="2500" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c2d7f3070cd089b32ac1bbb7e585a7db68e7cfd6b6f7f9e6105999397b2a98b8/docu_working-1.jpg" data-mid="184554826" border="0" src="https://freight.cargo.site/w/1000/i/c2d7f3070cd089b32ac1bbb7e585a7db68e7cfd6b6f7f9e6105999397b2a98b8/docu_working-1.jpg" /> HANSTYLE’s Lens We are a lifestyle platform that brings pleasure to users by curating brand products through our own unique lens. Within one style, we embrace both mainstream and niche brands. Defining personal style is a journey of trying, exploring, and discovering individuality through various brands. We exist for independent consumers seeking their own taste. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d69e872b74fb4a70865dbc937234804f1a037899bace45e45d6dc7fad5476be/blue-img-1.jpg" data-mid="184609482" border="0" src="https://freight.cargo.site/w/1000/i/8d69e872b74fb4a70865dbc937234804f1a037899bace45e45d6dc7fad5476be/blue-img-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4a200b7cb59f6103cdf0c14117bee9208d7aa838e3f191fc5d83dd5e355e4c3/blue-img-2.jpg" data-mid="184609481" border="0" src="https://freight.cargo.site/w/1000/i/f4a200b7cb59f6103cdf0c14117bee9208d7aa838e3f191fc5d83dd5e355e4c3/blue-img-2.jpg" /> <img width="1080" height="1733" width_o="1080" height_o="1733" data-src="https://freight.cargo.site/t/original/i/aba6e7a34a026e42c78c4e6aaa4dc8365ff333ed6c0835e2324a8cbc2821f3a3/---1.jpg" data-mid="184624735" border="0" src="https://freight.cargo.site/w/1000/i/aba6e7a34a026e42c78c4e6aaa4dc8365ff333ed6c0835e2324a8cbc2821f3a3/---1.jpg" /> <img width="1080" height="1733" width_o="1080" height_o="1733" data-src="https://freight.cargo.site/t/original/i/ce2baa26d133f46ace0fcf2d64ad663e1d0ea7ee76901c3fd70c6fc55479560f/---2.jpg" data-mid="184624736" border="0" src="https://freight.cargo.site/w/1000/i/ce2baa26d133f46ace0fcf2d64ad663e1d0ea7ee76901c3fd70c6fc55479560f/---2.jpg" /> <img width="1080" height="1733" width_o="1080" height_o="1733" data-src="https://freight.cargo.site/t/original/i/043251159016051482392542b8d462d599155d4689416f1cb6e60cb5e59919a8/---3.jpg" data-mid="184624738" border="0" src="https://freight.cargo.site/w/1000/i/043251159016051482392542b8d462d599155d4689416f1cb6e60cb5e59919a8/---3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2902b15b0043cee5cb9b36e0d448726fd8c9e2a930ec126792c8551bf6653dad/graphic-elements-1.jpg" data-mid="184618740" border="0" src="https://freight.cargo.site/w/1000/i/2902b15b0043cee5cb9b36e0d448726fd8c9e2a930ec126792c8551bf6653dad/graphic-elements-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/06b695680719cd43d2f983bd57abbb9355b6f08d8e2edf3736f05e30a2fe9c64/graphic-elements-2.jpg" data-mid="184618834" border="0" src="https://freight.cargo.site/w/1000/i/06b695680719cd43d2f983bd57abbb9355b6f08d8e2edf3736f05e30a2fe9c64/graphic-elements-2.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/0978a49eb3e96ba2a866e28e2a283a0fd657ff17f2aed0126e628746cdfcd3c1/-.gif" data-mid="184764303" border="0" src="https://freight.cargo.site/w/1000/i/0978a49eb3e96ba2a866e28e2a283a0fd657ff17f2aed0126e628746cdfcd3c1/-.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/fca5354dca96cf24325d0a0c8629bffef3256e34356539603682e8cd47e78cd3/hill_motion.gif" data-mid="184772913" border="0" src="https://freight.cargo.site/w/1000/i/fca5354dca96cf24325d0a0c8629bffef3256e34356539603682e8cd47e78cd3/hill_motion.gif" /> Experience, Discover As a lifestyle culture platform, we curate brands through our perspective to deliver enjoyment and meaning. Our selection spans both mainstream and niche brands, brought together into one style. We believe personal style is discovered through exploration—trying new things and uncovering individuality within them. We exist for independent consumers on their journey to define personal taste. <img width="1417" height="2005" width_o="1417" height_o="2005" data-src="https://freight.cargo.site/t/original/i/32592113313801b2b7129d819ccce14c18304c480cce75a0cbeb80dadf63479d/-1--3.jpg" data-mid="184856058" border="0" src="https://freight.cargo.site/w/1000/i/32592113313801b2b7129d819ccce14c18304c480cce75a0cbeb80dadf63479d/-1--3.jpg" /> <img width="1417" height="2005" width_o="1417" height_o="2005" data-src="https://freight.cargo.site/t/original/i/5591a21ac83afa488975959aa352f1b21a804ecd526ae253bb280d7751a54174/-1--5.jpg" data-mid="184856060" border="0" src="https://freight.cargo.site/w/1000/i/5591a21ac83afa488975959aa352f1b21a804ecd526ae253bb280d7751a54174/-1--5.jpg" /> <img width="1417" height="2005" width_o="1417" height_o="2005" data-src="https://freight.cargo.site/t/original/i/655634387001679e1cb3aa951bd5b0f90e2d2f75a65ab849236755b1d85bf285/-1-.jpg" data-mid="184856084" border="0" src="https://freight.cargo.site/w/1000/i/655634387001679e1cb3aa951bd5b0f90e2d2f75a65ab849236755b1d85bf285/-1-.jpg" /> <img width="3507" height="2480" width_o="3507" height_o="2480" data-src="https://freight.cargo.site/t/original/i/82148f6b3abdcefd3246a3a70c162c0b57eacd804e07b8f69d1d97b754ab2f9a/-.jpg" data-mid="184935238" border="0" src="https://freight.cargo.site/w/1000/i/82148f6b3abdcefd3246a3a70c162c0b57eacd804e07b8f69d1d97b754ab2f9a/-.jpg" /> <img width="800" height="903" width_o="800" height_o="903" data-src="https://freight.cargo.site/t/original/i/2302150693b9f9f460e3846987fc438d67901ee8c20ce09410ff6da9f0d3f86f/A_mob_banner.jpg" data-mid="184934838" border="0" src="https://freight.cargo.site/w/800/i/2302150693b9f9f460e3846987fc438d67901ee8c20ce09410ff6da9f0d3f86f/A_mob_banner.jpg" /> <img width="800" height="903" width_o="800" height_o="903" data-src="https://freight.cargo.site/t/original/i/71e269032cd1f6a5eea64882efe4734ecb17c548bcea9dd36ce06859e69a8788/B_mob_banner.jpg" data-mid="184934834" border="0" src="https://freight.cargo.site/w/800/i/71e269032cd1f6a5eea64882efe4734ecb17c548bcea9dd36ce06859e69a8788/B_mob_banner.jpg" /> <img width="800" height="903" width_o="800" height_o="903" data-src="https://freight.cargo.site/t/original/i/2d8bb99f789d82b4c2f978ccc78c9bf6f5f368a1ad4f187d5a9422004e9eaeb1/C_mob_banner.jpg" data-mid="184934835" border="0" src="https://freight.cargo.site/w/800/i/2d8bb99f789d82b4c2f978ccc78c9bf6f5f368a1ad4f187d5a9422004e9eaeb1/C_mob_banner.jpg" /> <img width="800" height="903" width_o="800" height_o="903" data-src="https://freight.cargo.site/t/original/i/4c3ce23513e7035a59608bea66479267a18f37dd0741c0e445547e91ce31d2d4/E_mob_banner.jpg" data-mid="184934837" border="0" src="https://freight.cargo.site/w/800/i/4c3ce23513e7035a59608bea66479267a18f37dd0741c0e445547e91ce31d2d4/E_mob_banner.jpg" /> <img width="2500" height="900" width_o="2500" height_o="900" data-src="https://freight.cargo.site/t/original/i/a13e41d95af194c1125353b0a7f87e6913cd34cf50fb2e9eb643bc29a989de50/-.jpg" data-mid="184938846" border="0" src="https://freight.cargo.site/w/1000/i/a13e41d95af194c1125353b0a7f87e6913cd34cf50fb2e9eb643bc29a989de50/-.jpg" /><img width="1920" height="900" width_o="1920" height_o="900" data-src="https://freight.cargo.site/t/original/i/7cc15e8dae5a71c3c1ed202f82fbc6bdbd78c4bdb2907dcd423d3bbd46ef2261/tag.jpg" data-mid="184938872" border="0" src="https://freight.cargo.site/w/1000/i/7cc15e8dae5a71c3c1ed202f82fbc6bdbd78c4bdb2907dcd423d3bbd46ef2261/tag.jpg" /><img width="2800" height="1000" width_o="2800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8b1f8c09fe7a30624d7e37d912f55211524efcf5477e51d2ebd114c66dc836fc/-.jpg" data-mid="184938875" border="0" src="https://freight.cargo.site/w/1000/i/8b1f8c09fe7a30624d7e37d912f55211524efcf5477e51d2ebd114c66dc836fc/-.jpg" /> https://nolworkstudio.com/Black-Monster-Brand-Film Sun, 01 Aug 2021 11:32:15 +0000 official PF ver3 https://nolworkstudio.com/Black-Monster-Brand-Film LIKE A BIRD OUT OF AN EGG : BLACK MONSTER The men’s total grooming brand Black Monster undertook a major renewal. Recently, the brand released a film that conveyed its philosophy and message, visually presenting bold changes across product ingredients, sizing, packaging, assortment, and overall brand image.In this project, I was responsible for planning and directing the campaign film (produced in collaboration with an external studio), as well as creating the key visuals and developing the website based on the brand’s core identity. <img width="2200" height="769" width_o="2200" height_o="769" data-src="https://freight.cargo.site/t/original/i/d1fb73e491fced153e751ae51820b54f88c4a5c527b9dc9a6cf4ab5c101f76f1/main-bridge.jpg" data-mid="115129932" border="0" src="https://freight.cargo.site/w/1000/i/d1fb73e491fced153e751ae51820b54f88c4a5c527b9dc9a6cf4ab5c101f76f1/main-bridge.jpg" /> In this project, Black Monster declared its vision to move beyond the standards and norms of male beauty imposed by society, in pursuit of true beauty. At the planning stage, I established the concept of “the freedom of a man who awakens the world through struggle and resistance,” expressed through the metaphor of a bird breaking out of its shell. <img width="2200" height="900" width_o="2200" height_o="900" data-src="https://freight.cargo.site/t/original/i/1ac25e16b6cfcc14c7722f107b7a538153bed470b63b78283f76a3b6ec7f68b4/main-more_2.jpg" data-mid="115129933" border="0" src="https://freight.cargo.site/w/1000/i/1ac25e16b6cfcc14c7722f107b7a538153bed470b63b78283f76a3b6ec7f68b4/main-more_2.jpg" /> <img width="1570" height="1100" width_o="1570" height_o="1100" data-src="https://freight.cargo.site/t/original/i/c738707efbf35d6c7f893918d275140432a68bc9ce451b95ff6bc672f3077cac/KV-_worked-chapter3_model1.jpg" data-mid="115128194" border="0" src="https://freight.cargo.site/w/1000/i/c738707efbf35d6c7f893918d275140432a68bc9ce451b95ff6bc672f3077cac/KV-_worked-chapter3_model1.jpg" /> The rebranded Black Monster required a new brand story that departed from its previous messaging. To capture the spirit of the times and the values the brand pursues, I defined a persona and narrative for Black Monster in my own way—focusing on the kind of men who use its products and the lifestyle they embody. Based on this perspective, I developed the brand visuals to reflect and express this renewed identity. <img width="1800" height="845" width_o="1800" height_o="845" data-src="https://freight.cargo.site/t/original/i/bbc5d48861883deedddf1b232660d57db42a5cdeea39bf3233e89bacbd72825a/----.jpg" data-mid="115190874" border="0" src="https://freight.cargo.site/w/1000/i/bbc5d48861883deedddf1b232660d57db42a5cdeea39bf3233e89bacbd72825a/----.jpg" /> The brand film for Black Monster’s renewal is structured into five chapters. Each segment is arranged by age, portraying the beauty of natural and pure youth through the turbulence of adolescence. Like an unpolished gemstone, it reflects the beautiful scars left by struggle and conflict within a world constrained by restraint and oppression. Like Demian, the novel of Sinclair who, trapped in a dichotomous worldview, grew through doubt, criticism, and the search for his true self, Black Monster presents a journey toward self-discovery. It invites men to realize their own beauty, embrace their aesthetic values, and find themselves. Black Monster declares that the ease and confidence gained after the struggle of breaking the shell represent the true beauty, charm, and value of men. <img width="1570" height="1100" width_o="1570" height_o="1100" data-src="https://freight.cargo.site/t/original/i/e8a9169b516eb54f1e7a2b12f3b5ad1ff55d33719e5f4426c3544e069ef76ea2/campaign_chapter3_02model.jpeg" data-mid="115191845" border="0" src="https://freight.cargo.site/w/1000/i/e8a9169b516eb54f1e7a2b12f3b5ad1ff55d33719e5f4426c3544e069ef76ea2/campaign_chapter3_02model.jpeg" /> <img width="1570" height="1100" width_o="1570" height_o="1100" data-src="https://freight.cargo.site/t/original/i/9fb35a3aa1b2f36de803f8ad7ddd6abb31f276ce79bb937ffba06460afe7db78/campaign_chapter2_01model.jpeg" data-mid="115191979" border="0" src="https://freight.cargo.site/w/1000/i/9fb35a3aa1b2f36de803f8ad7ddd6abb31f276ce79bb937ffba06460afe7db78/campaign_chapter2_01model.jpeg" /> <img width="1570" height="1100" width_o="1570" height_o="1100" data-src="https://freight.cargo.site/t/original/i/e9963e13811c8beb1de09f4a434cde0c1efe52fd3aeb613010c37424f4f300a5/campaign_chapter2_03product.jpeg" data-mid="115191986" border="0" src="https://freight.cargo.site/w/1000/i/e9963e13811c8beb1de09f4a434cde0c1efe52fd3aeb613010c37424f4f300a5/campaign_chapter2_03product.jpeg" /> <img width="1570" height="1100" width_o="1570" height_o="1100" data-src="https://freight.cargo.site/t/original/i/0c1f542f518ab20bc1097796f230f23cc376b721138380be72846bc555fdb610/campaign_chapter2_04product.jpeg" data-mid="115191993" border="0" src="https://freight.cargo.site/w/1000/i/0c1f542f518ab20bc1097796f230f23cc376b721138380be72846bc555fdb610/campaign_chapter2_04product.jpeg" /> <img width="1570" height="1100" width_o="1570" height_o="1100" data-src="https://freight.cargo.site/t/original/i/a3b4cb080c4ca3321da12dcfd85731195691e85bb3b0b3f8bf8197bf4895d99a/campaign_chapter5_01model.jpeg" data-mid="115191860" border="0" src="https://freight.cargo.site/w/1000/i/a3b4cb080c4ca3321da12dcfd85731195691e85bb3b0b3f8bf8197bf4895d99a/campaign_chapter5_01model.jpeg" /> <img width="1570" height="1100" width_o="1570" height_o="1100" data-src="https://freight.cargo.site/t/original/i/af180a79264b1f6fe39700fbaf58fbad2fa4d5f098f1a83e4587c00bc8952168/campaign_chapter5_02model.jpeg" data-mid="115191861" border="0" src="https://freight.cargo.site/w/1000/i/af180a79264b1f6fe39700fbaf58fbad2fa4d5f098f1a83e4587c00bc8952168/campaign_chapter5_02model.jpeg" /> <img width="1547" height="2669" width_o="1547" height_o="2669" data-src="https://freight.cargo.site/t/original/i/feb5e5b72b87080c86bda94305580668885eb2c967821c67d7d82d6e23ff7b56/----.png" data-mid="117586707" border="0" src="https://freight.cargo.site/w/1000/i/feb5e5b72b87080c86bda94305580668885eb2c967821c67d7d82d6e23ff7b56/----.png" /> https://www.blackmonster.kr/campaign https://nolworkstudio.com/Black-Monster-Brand-Visual-Design Fri, 13 Aug 2021 12:15:57 +0000 official PF ver3 https://nolworkstudio.com/Black-Monster-Brand-Visual-Design LIKE A BIRD OUT OF AN EGG : BLACK MONSTERThe men’s total grooming brand Black Monster has undergone a major renewal. Recently, the brand released a film communicating its philosophy and message, while introducing bold changes across product ingredients, sizing, packaging, product lineup, and overall brand identity. In this project, I was responsible for planning the brand film, directing and producing the key visuals, and designing the website, ensuring a cohesive and consistent brand experience across all touchpoints. <img width="1800" height="1000" width_o="1800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bb3f8a71f0a65051198e8f592b3e9c5a229fa200450d8320e2a574925c2be28c/skin-care-kv.jpg" data-mid="116556533" border="0" src="https://freight.cargo.site/w/1000/i/bb3f8a71f0a65051198e8f592b3e9c5a229fa200450d8320e2a574925c2be28c/skin-care-kv.jpg" /> We planned a conceptual image to effectively showcase the brand’s main products. For Custom All in One, we created visuals that symbolize day and night, representing the product’s versatility across different moments of daily life. These visuals draw from the direction of the rebranded identity, yet focus on highlighting the product itself—emphasizing its unique functions by associating them with the contrasting symbols of day and night. <img width="1969" height="2953" width_o="1969" height_o="2953" data-src="https://freight.cargo.site/t/original/i/c105ebf6732a59541e7dd96ee88ef948be04a37a38f6dbab79aedf8cdfb95d67/KV__working_low-1.jpg" data-mid="116554953" border="0" src="https://freight.cargo.site/w/1000/i/c105ebf6732a59541e7dd96ee88ef948be04a37a38f6dbab79aedf8cdfb95d67/KV__working_low-1.jpg" /> <img width="1969" height="2953" width_o="1969" height_o="2953" data-src="https://freight.cargo.site/t/original/i/5aeabc1ea01edd9c8fb24c1017ba215e47b4d27846833f6d3052e67b22e255ad/KV__working_low-2.jpg" data-mid="116554954" border="0" src="https://freight.cargo.site/w/1000/i/5aeabc1ea01edd9c8fb24c1017ba215e47b4d27846833f6d3052e67b22e255ad/KV__working_low-2.jpg" /> <img width="1969" height="2953" width_o="1969" height_o="2953" data-src="https://freight.cargo.site/t/original/i/806585efae2c2ff583359ca6ef5a102d793646715455eb0d269a7903c7d61662/KV_210127-_working_low.jpg" data-mid="116554766" border="0" src="https://freight.cargo.site/w/1000/i/806585efae2c2ff583359ca6ef5a102d793646715455eb0d269a7903c7d61662/KV_210127-_working_low.jpg" /> <img width="1969" height="2953" width_o="1969" height_o="2953" data-src="https://freight.cargo.site/t/original/i/2b403e2ae40952a5cda1097aaef544d27c9d94db3d4a51fb72777a9b19f196ff/KV__working_low-3.jpg" data-mid="116554767" border="0" src="https://freight.cargo.site/w/1000/i/2b403e2ae40952a5cda1097aaef544d27c9d94db3d4a51fb72777a9b19f196ff/KV__working_low-3.jpg" /> Our focus was to break from the conventional images of men often seen in other brands. These brands tend to portray beauty through stylized ideals—feminine aesthetics or K-pop idol looks—that everyday men cannot easily identify with. Black Monster instead aimed to depict inner beauty, affirming authenticity and self-acceptance. <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/37f93b95c88a26e431087b9dea14b24483c8ffc0500a417e71b2af43c809d363/KV_210127-BM-1942_working_low.jpg" data-mid="116556087" border="0" src="https://freight.cargo.site/w/1000/i/37f93b95c88a26e431087b9dea14b24483c8ffc0500a417e71b2af43c809d363/KV_210127-BM-1942_working_low.jpg" /> <img width="3840" height="5760" width_o="3840" height_o="5760" data-src="https://freight.cargo.site/t/original/i/4566d5e6fede1907eaf64fc944576919648d1cd5c6d7cd0818892ec72f69110b/KV_210127-BM-1953_working_low.jpg" data-mid="116556089" border="0" src="https://freight.cargo.site/w/1000/i/4566d5e6fede1907eaf64fc944576919648d1cd5c6d7cd0818892ec72f69110b/KV_210127-BM-1953_working_low.jpg" /> <img width="1969" height="2953" width_o="1969" height_o="2953" data-src="https://freight.cargo.site/t/original/i/5de4a1988820980c3a57ddecccdd49db31c9ed8476c98c42937f73d4e6a3051c/KV_210127-BM-1972_working_low.jpg" data-mid="116556090" border="0" src="https://freight.cargo.site/w/1000/i/5de4a1988820980c3a57ddecccdd49db31c9ed8476c98c42937f73d4e6a3051c/KV_210127-BM-1972_working_low.jpg" /> Our visual communication approach began with asking “why.” Since consumers seek clarity in how a brand delivers visual impact, we built the slogan and overall brand visuals upon a clearly defined key message. <img width="1969" height="2953" width_o="1969" height_o="2953" data-src="https://freight.cargo.site/t/original/i/28c93e8a06549bf46434aae170d487fbf85291dc6c9d062f4f9e18a91965b926/KV_-3-_working_low-1.jpg" data-mid="116555454" border="0" src="https://freight.cargo.site/w/1000/i/28c93e8a06549bf46434aae170d487fbf85291dc6c9d062f4f9e18a91965b926/KV_-3-_working_low-1.jpg" /> <img width="1969" height="2953" width_o="1969" height_o="2953" data-src="https://freight.cargo.site/t/original/i/31ba2ac9a98e3ceecf8d3d813fdda3faea250c3818b916ed744433d5c11e6c69/KV_-3-_working_low-2.jpg" data-mid="116555452" border="0" src="https://freight.cargo.site/w/1000/i/31ba2ac9a98e3ceecf8d3d813fdda3faea250c3818b916ed744433d5c11e6c69/KV_-3-_working_low-2.jpg" /> https://www.blackmonster.kr/campaign