Don’t Worry, Eat Happy : with My Melody

A collaboration project between Vital Beauty, Amore Pacific's health functional food brand, and Sanrio's character My Melody!
A conceptual key visual was produced to effectively appeal the diet product "Metagreen Slim Up" for the 2030 generation to consumers. 

Don’t Worry, Eat happy!

It was important to establish the concept in a way that was not heterogeneous even if My Melody's characters and products, which have clear characters and concepts, were together. 
It is designed with a lovely and cute magic concept based on the main functions of diet products that do not require stress from food.

Help me, Meta Green Slim-up!

Every moment we eat, we have a lot of thoughts with anxiety and stress. The meal time that should be fun is very difficult.

It was important to establish the concept in a way that was not heterogeneous even if My Melody's characters and products, which have clear characters and concepts, were together.
It is designed with a lovely and cute magic concept based on the main functions of diet products that do not require stress from food.