Don’t Worry, Eat Happy : with My Melody

This project is a collaboration between Vital Beauty, Amorepacific’s health functional food brand, and Sanrio’s beloved character My Melody. A conceptual key visual was developed to effectively position the diet product Metagreen Slim Up for consumers in their 20s and 30s.

Don’t Worry, Eat happy!

Because My Melody carries such a clear identity, the concept had to feel seamless alongside the product. We expressed this through a sweet, magical design language that conveys the product’s promise—supporting a stress-free approach to dieting.

Help me, Meta Green Slim-up!

Every time we eat, we are often weighed down by anxiety and stress. A moment that should bring joy instead becomes difficult.

It was important to establish the concept in a way that was not heterogeneous even if My Melody's characters and products, which have clear characters and concepts, were together.
It is designed with a lovely and cute magic concept based on the main functions of diet products that do not require stress from food.